New Service for Business Professionals and Entrepreneurs to Proactively Pitch Their Expertise and Story Ideas to the Media in a Data Hungry, Content Starved World

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The media needs experts and story ideas to keep their content educational and entertaining for their audience. Business professionals have the industry expertise and creative ideas to make the media's audience come back for more each day. Proactive Publicity connects the media to the experts who can increase traffic to the media's site and increase audience engagement.

Media Promotion for business professionals

Proactive Publicity adds a new content stream for media publications with experts and story ideas by industry, making it quick and easy for the media to publish the fresh content their audience demands.

“It is disastrous for any on line media publication not to have fresh content on their site daily; without fresh content, readers will not return to the site and site revenues from subscriptions and advertisements will suffer.” Janet Powers

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Proactive Publicity is the natural evolution of the way industry experts can leverage media exposure for business success in a data hungry, content starved world. This new service takes a proactive approach for busy professionals and entrepreneurs to pitch their expertise and story ideas to the media. Proactive Publicity saves the media time and money by providing private access to experts and story ideas with the click of a mouse.

Created by Diva Toolbox™ Chief Executive Officer, Janet Powers, Proactive Publicity extends the success of the Diva Toolbox’s model of proactively publishing women in business on major media blogs to proactively promoting the knowledge and story ideas of all business professionals to an extensive network of reporters, writers and other media professionals.

“Proactive Publicity adds a new content stream for media publications”, says Powers. “It is disastrous for any on line media publication not to have fresh content on their site daily; without fresh content, readers will not return to the site and site revenues from subscriptions and advertisements will suffer.”

Identifying the business professionals and industry experts who can provide input for current events and topics as well as developing new story ideas is a time consuming and costly job for any media outlet. Proactive Publicity will solve this problem for the media by maintaining a database of experts and story ideas by industry so it is quick and easy for the media to publish the fresh content their audience demands.

Industry experts and service professionals know that media exposure can be a game changer for their business. Being featured in a major media story brings additional credibility and extensive visibility to an expert’s brand and business, but they simply do not have the time or dedicated resources to do anything about it. This service will do it for them and the expert's time commitment is about one hour per month.

By connecting the two groups, Proactive Publicity adds to the traditional model of the media pitching story ideas to the experts, a complementary model where the experts can promote their own ideas to the media.

About Proactive Publicity and the Diva Toolbox, LLC

Proactive Publicity is a service owned and offered to business and service professionals by the Diva Toolbox™, an existing publicity platform for business professionals and service providers since 2008. Media professionals can register to get instant access to experts and story ideas on the Proactive Publicity website. Experts can learn more about becoming a member on the Proactive Publicity website.

The Diva Toolbox.com™, founded in 2008, is the premier destination for women in business to learn, grow and succeed. Its tagline (“Within you lies the ability to do anything. Find it!”) illustrates its mission is to empower, educate, and entertain women. The Diva Toolbox™ helps women succeed across the major areas of their lives, including: business ownership and entrepreneurship, financial planning, career, home, family, health and beauty. Led by Chief Executive Diva, Janet Powers, the organization offers its members a strong, supportive network and powerful voice. As its name implies, the Diva Toolbox™ provides a veritable toolbox for its growing member community of well educated and diverse women.

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