Probiotics: A Global Strategic Business Report
San Jose, CA (Vocus) September 14, 2010
Probiotics are friendly bacteria, which are being considered as an important healthcare concept in the new century. Probiotics food is increasingly gaining ground as a form of preventive medicine, with the rising healthcare costs globally acting as a major stimulant to the industry’s growing popularity. The global H1N1 pandemic also acted as a major catalyst, boosting growth in the probiotics segment, which witnessed a minor hiccup during the economic recession. Rising healthcare awareness and the consequent gravitation towards digestive and functional foods has managed to offset the high cost disadvantage and sustain the growth momentum in the industry.
Already used extensively by the Europeans and in some parts of Asia, probiotics is gaining in popularity worldwide, particularly in the US. Europe represents the largest as well as the fastest-growing market, as stated by the new market research report on Probiotics. Within Europe, Germany and the UK account for about 45% of the total market. Japan, the second largest market, is demonstrating signs of maturity, and is expected to grow at more moderate rates.
Growth in the probiotic market is also being driven by the enhanced efficiency of ingredients, which offer products with bio-therapeutic properties. The increased consumption is also a result of the probiotic product being available in the form of dietary supplements and food such as baked and dairy products, which induced major players to integrate probiotics with products such as chocolates, cheese, muffins, and sausages. With further advancement in technology, probiotics usage is likely to extend beyond the current realms of gut, dental, and immune health to several other areas of human health. . As consumers across the world are becoming increasingly aware of the favorable benefits of the “friendly” bacteria, the market is likely to reap rich gains in coming years. Fortified products such as probiotic baked products, probiotic ice creams, and probiotic chocolates are likely to gain popularity as consumers are willing to incur additional costs to enjoy benefits.
Lured by the vast market potential, the probiotics market is witnessing extensive scientific research as new probiotic strains and new applications are under development. Global probiotics giants are putting great efforts and applying their experiences learnt from traditional markets such as Europe and Japan, where these food supplements are already in wide acceptance. Probiotics are increasingly being targeted to provide relief in new areas such as inflammatory diseases, allergy prevention, cholesterol reduction and prevention of colon cancer, apart from traditional benefits that they provide in gastrointestinal problems.
The probiotics industry is a highly competitive owing to the presence of very few suppliers. Moreover, majority of the suppliers do not possess enough bargaining power. As a result, companies are resorting to multi-level marketing networks and online sales to boost their bottom line. Leading global market participants include BioGaia Biologics AB, Chr. Hansen A/S, ConAgra Functional Foods, Danisco, Groupe Danone, Institut Rosell, Lifeway Foods, Inc., Natren, Inc., Nestle S.A., Seven Seas Ltd., Stonyfield Farm, and Yakult Honsha Co. Ltd.
The report titled “Probiotics: A Global Strategic Business Report” published by Global Industry Analysts, Inc., provides detailed analyses and coverage of major regions of the world including the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America markets. The report provides incisive insights into key trends, issues, R&D, and regulations in the probiotics market.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Probiotics_Market_Report.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Web Site http://www.StrategyR.com/
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