Dell Scores Record Number of Product Awards in 2007: Focus on Design, Entertainment, Features Recognized by Customers, Press

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Going from beige to bold is paying off for customers and Dell.

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More so than traditional feeds and speeds, Dell is focusing on fashion, style and entertainment. As the recent awards and market share gains illustrate, reporters, influential industry analysts, and most importantly customers are responding in the most positive way.

    -- In Dell's most recent fiscal year, the company received more than 400 product awards highlighting design, quality and innovation. Here is a sampling of those awards.

-- Dell's XPS line gained more momentum and recognition in the industry press.

-- Mainstream systems like Inspiron 531 were also recognized for performance on sites like CNET.

-- Commercial products including Dell's PowerEdge 1955 blade servers received accolades like Technology of the Year Award.

-- More recently Optiplex 755 was honored with an Editors Choice Award and the new mainstream gaming desktop XPS 630 set a new standard in gaming.

-- Since Dell launched ratings and reviews site, more than 45,000 customers have reviewed more than 6,000 products.

-- We will continue extending the conversation with customers about our products and their experiences

"At Dell, we have made design, broadening the notebook range, and evolution of the desktop central to our focus on consumer wants and needs," said Alex Gruzen, senior vice president of Dell's Consumer Product Group. "More so than traditional feeds and speeds, Dell is focusing on fashion, style and entertainment. As the recent awards and market share gains illustrate, reporters, influential industry analysts, and most importantly customers are responding in the most positive way."

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit http://www.dell.com, or to communicate directly with Dell via a variety of online channels, go to http://www.dell.com/conversations. To get Dell news direct, visit http://www.dell.com/RSS.

Additional Information

Links to:

XPS M1330

XPS One

PowerEdge 1955

Optiplex 755

XPS 630

http://www.dell.com/awards

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Bob Kaufman
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