"The goal of new product launches shouldn't be speeding up time to market - it should be speeding up time to market share."
Scottsdale, AZ (PRWEB) June 24, 2014
Don’t Let Your Next Product Launch Fail is now also available on Kindle and in iTunes formats. This free white paper from Sales Momentum shares industry best practices to help your sales team be more effective selling new products.
Every year, companies market a dazzling array of new products. Some are modifications or minor upgrades of last year’s offerings. Others are designed to be significant revenue producers or game changers. A few are “bet the company” entries into the market.
All too often, the product launch looks more like an escape plan than a well-devised plan to develop market superiority. Many new product launches fail to deliver the expected results because the investment in improving the sales team’s ability to sell the new product is inadequate.
When new product sales disappoint, some may blame the market or say that it just takes time. Upon closer examination, the real reason is more likely to be one of the following:
1. Sales skill development is rarely conducted and reinforced properly so new product training doesn’t “stick”
2. Sales managers don’t properly coach sales rep to sell the new product
3. Sales reps experience difficulty selling the new product and go back to selling what they know.
According to Janet Spirer, Co-founder of Sales Momentum, "The goal of new product launches shouldn't be speeding up time to market - it should be speeding up time to market share."
Companies launching new products can take the first step toward a successful product launch by downloading - Don’t Let Your Next Product Launch Fail. To find out more and to download the white paper (in pdf, iTunes, or Kindle formats), visit http://www.salesmomentum.com/dont-let-your-new-product-launch-fail/.
About Sales Momentum, LLC partners with companies engaged in major B2B sales to provide sales training experiences that make a difference. The company specializes in customized sales simulations, on-line sales training, and sales coaching initiatives.
For more than 30 years, Richard Ruff and Janet Spirer have worked with the Fortune 1000 to craft sales training programs that make a difference. Richard and Janet co-authored Parlez-Vous Business, to help sales people have smart business conversations with customers and are co-founders of the Sales Training Connection blog. Richard co-authored Managing Major Account Sales and Getting Partnering Right.
Janet Spirer, Ph.D.
Principal, Sales Momentum
9280 E. Thompson Peak Parkway - Suite 36
Scottsdale, AZ 85255