Product Managers Finally Have The Ultimate, Practical Resource

Share Article

Steven Haines will be unveiling his new book "The Product Manager's Desk Reference'' at the Product Development and Management Association's (PDMA) 32nd Annual International Conference at Disney's Contemporary Resort in Orlando, FL, September 15 - 17. For a quick overview, visit http://www.pmdeskreference.com.

"The Product Manager's Desk Reference" by Steven Haines

'The Product Manager's Desk Reference' is an essential resource for anyone in the product management field. Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community.

Past News Releases

RSS

Product management and marketing professionals, and the leaders who guide these business specialists will never again have to figure out which processes to follow or which documents to use when they've finished reading "The Product Manager's Desk Reference.'' Steven Haines finally cracked the code on these professional job categories by providing the absolutely perfect "go-to" resource and body of knowledge for product management and marketing practitioners.

One of the most telling reviews, by Dan O'Day, a Senior Director of Product Management at Thomson Reuters, captures it all:

"'The Product Manager's Desk Reference' is an essential resource for anyone in the product management field. Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community."

The book is practical, easy to read and infinitely usable. It is filled with examples, templates, and stories to inspire the reader. But more, each and every topic can immediately be implemented on the job. There are also simple suggestions at the end of each chapter as to how to apply these practices to increase your "experiential quotient" and progress in the field of product management.

About the author: Steven Haines is the founder and President of Sequent Learning Networks, a training and advisory services firm focusing on product management and marketing performance development. Steven has more than 25 years of corporate experience, including AT&T and Oracle.

Important Information:

  •     Six key modules:

o    Foundational Elements for Product Management
o    Making the Market Your Primary Focus
o    The Start of the Product's Journey and the New Product Development Process
o    Continuing the Product Journey - Post-Launch Product Management
o    Professionalizing Product Management
o    The Product Manager's Tool Box

  •     Twenty-three chapters - 744 pages
  •     Publisher: McGraw-Hill
  •     Website: http://www.pmdeskreference.com
  •     Contact the author: sjhaines@sequentlearning.com or (212) 647-9100

Contact: Debra Albert
dalbert@sequentlearning.com
Phone: 212-647-9100    

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Debra Albert
Visit website