[the retailer] can set up a guided zoom feature, which enables shoppers to zero in on specific features of a jacket with accompanying text explaining the technology. Or it can set up the most basic zoom and color feature. The results have been impressive-up to a 72% increase in conversion on some products, and for people who make repeat visits, up to a 300% increase in conversions.
Dallas, TX (PRWEB) June 5, 2008
Preface Media, developer and host of rich media Web applications, announced today new Preface8 eConfigurator solution. Preface8 eConfigurator allows online shoppers to customize all available styles, colors, fabrics, and finishes for all ecommerce products. Instead of limiting customers to one or two product photos to go with a list of available colors, eConfigurator effortlessly lets the Internet retailers present all available products colors and other custom options in full color.
In addition to the ability to fully customize any product and instantly see the result on the website, Preface8 eConfigurator provides the customers with ability to zoom in on any area of the product by hovering the mouse pointer over it. Because both the customized product image and the zoomed image are loaded on demand, the response time of the Preface8 eConfigurator is instantaneous, making for a fulfilling rich media user experience.
Preface8 eConfigurator not only gives the customers what they want from an e-commerce website, but does so without putting any new burden on the retailer. Preface Media will adapt existing image assets to digitally create all possible product options from a single product photo and swatches of available colors, fabrics, or finishes. And because Preface8 eConfigurator is implemented entirely in industry standard HTML and Java Script programming it is compatible with all web browsers and can be incorporated with ease into any existing e-commerce website.
Leading e-commerce industry website InternetRetailer.com estimates that product configurator solutions may increase sale conversion rate by as much as 100% overall: "[the retailer] can set up a guided zoom feature, which enables shoppers to zero in on specific features of a jacket with accompanying text explaining the technology. Or it can set up the most basic zoom and color feature. The results have been impressive-up to a 72% increase in conversion on some products, and for people who make repeat visits, up to a 300% increase in conversions."
To find out more about Preface8 solutions, and see samples, click here.
About Preface Media, Inc.
Preface Media Inc. provides client care, technical expertise, creativity, and integrity for Web applications. We develop and host custom dynamic Web content solutions that seamlessly integrate into your existing infrastructure and bring your business to life online. The Preface8 platform offers robust architecture for flash enabled catalogs, digital publications, virtual 3D presentations and rich media solutions. With experienced consultants and employees throughout the USA and Asia, Preface Media provides businesses with state-of-the-art knowledge and a full range of creative services.
Preface Media, Inc.
Email: media @ prefacemedia.com
Web Site: http://www.PrefaceMedia.com