"Our experience taught us that designing a website was really just a small step in a long process." Says Chris Cuellar, Founder of Apples 2 Apples
Montrose, CO (PRWEB) April 27, 2010
Apples 2 Apples is a dynamic web design agency that is just now over a year old. Located on the Western Slope of Colorado. During this short time they've grown their business and taken notable projects away from bigger competitors. In the process, they discovered something so unique they're turning heads in an industry thats known for small upstarts disrupting the status quo.
Its web design began out of necessity. Company founder Chris Cuellar was a pioneering ecommerce specialist running a multi-million dollar a year business when he began to see the need to take ecommerce development to the next level. Looking for and interviewing numerous designers he began to realize that they didn't "get it"! "What I saw was there was actually no one company providing or seeing the opportunity for a total design solution", says, Chris.
"Our experience taught us that designing a website was really just a small step in a long process. If you consider how many web pages are on the internet today, literally trillions, it's important to consider what makes my company stand out? How does my product or service stand out as being the best thing since sliced bread? Beyond that there were questions about content, product page layouts for conversion or sales, and site architecture for easy page flow, search engine optimization on software platforms that really weren't built to support it."
Eventually, What emerged was an opportunity to share their expertise with companies that were trying to grow their own businesses online and struggling to get their offering off the launch pad. So over a period of time they sat down with pen and paper, story board and began to script it all out. What emerged was a unique methodology or formula for creating successful web ventures online.
"It's ironic but early on it was difficult presenting our formula for success. It seemed that success online was so elusive to many business owners and organizations that our presentations weren't resonating with our potential clientele.", says Chris. As time went on, things began to change their formerly skeptical audience was calling back and asking more questions and getting the type of meaningful answers they were searching for.
"What has seemed so fascinating about this journey is the unique companies that have come to us. It's such a thrill for us to have worked with some fascinating story lines like the Turn of the Century law Firm Younge and Hockensmith. The Nursery and Landscape Company BookCliffGardens. I can remember sitting in on our second creative session with them and having that feeling inside that this could be the most amazing opportunity we had seen to that point, in that meeting we discovered that one of the principles Dennis Hill had been doing a nationally syndicated radio show for nearly ten years!"
So whats next for this growing company?
"We are in the process of redesiging our own site. We've grown so much in the past year we've felt the need to present ourselves in much more meaningful way. We are really excited about sharing with our audience how much we've learned and grown. One thing that i'm sure will stand out is how we're about to push the principles of design, site architecture and platform development to a new level."
"We've been busy recruiting talented developers and designers willing to set what used to be good enough to the side and considering working with us to push web design and development to new levels."
"Beyond that, we feel this really an opportunity for us set the trend for things to come. We're excited about discovering how far we can take our unique formula."