Introducing the Proformative Online Community for Corporate Finance and Accounting Professionals

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Introduced today, Proformative is a professional online community dedicated exclusively to the needs of Corporate Finance, Accounting and related Professionals. A free and open community, Proformative enables members to ask questions, share their knowledge and get work done.

Online Community for Corporate Finance & Accounting Professionals

There is nothing like having dozens of highly qualified

Introduced today, Proformative ( is a professional online community that addresses the needs of a large and under served market -- Corporate Finance and Accounting Professionals. A free and open community, Proformative enables members to easily communicate, share their knowledge and get work done.

A Practical Network for Corporate Finance and Accounting Professionals.
In today's tough economic environment, corporate finance, accounting, treasury and related professionals are more critical to the success of their organizations than ever before. The Proformative community provides the tools, resources and exchange of member knowledge that these professionals need to help themselves and their companies succeed.

Proformative provides a highly focused online platform that serves the daily support needs of corporate finance and accounting professionals. Created by John Kogan, a four-time CFO with a proven record of building new technology companies, this exclusive community enables members at all professional levels to address the wide range of complex issues that they face on a daily basis. It allows them to communicate in either public or private discussions covering virtually any functional, technical or operational issue. Members can join or create new discussion groups based on function, specialty, geography or other interests. Plus, they can find all manner of free business resources, financial tools and templates, view or attend events, create and read blogs, and use powerful search tools to find specific topics from past community discussions.

Delivering a "Noise-Free" Experience.
Proformative is community-driven, not corporate-driven. Unlike other social networking or business-related websites, Proformative is "noise-free" in every respect; no advertising, no self-promotion allowed, and information and opinions only from qualified finance, accounting and related professionals.

"Proformative is the place where corporate finance and accounting professionals go to get work done, increase their knowledge, and advance their careers," says John Kogan, a long-time CFO and the CEO and co-founder of Proformative. "The business and technical demands placed on finance and accounting professionals go well beyond the abilities of any one person -- and they simply have no effective centralized or peer-based support resource to help them solve these problems. Based on the tremendous response from the public and private company executives and others in our Beta user community, Proformative is well positioned to serve the community support needs of the more than five million corporate finance and accounting professionals in the United States."

Who participates in Proformative?
Anyone related to the world of corporate finance and accounting can join the Proformative community; from Financial Analysts to CFOs, Bookkeepers to Corporate Controllers, Treasurers, Tax, Transactional Finance, Internal and External Audit, and more. Community members come from companies large and small, public and private, domestic and international. Only corporate finance, accounting and related professionals may participate and the site is free to all who join.

What the members are saying about Proformative:
"Proformative allows me to communicate directly with other public and private company CFOs. I can discuss practical matters involving the day-to-day operation of my company -- without having to pay or wait for my outside service providers to get back to me. The advice and input that I receive are from people sitting in my seat who understand my issues, and tends to be highly practical and useful," says Rex Jackson, CFO, Symyx Technologies.

"There is nothing like having dozens of highly qualified "advisors" working with you, for free, most of whom are professionals with titles and responsibilities just like yours. This is exactly what I get with Proformative," stated Dan Morgan, VP Finance, Force10 Networks.

"Proformative is the most practical and valuable business tool I have ever used, period," says Glenn Robertson, CFO of Havas Digital.

"An invaluable resource that saves me hours of effort on a broad range of accounting and operating issues," noted Margaret Hsia, CPA with decades of public and private company experience.

Proformative and the 'Economics of Community'.
The 'economics of community' are what drive Proformative and other successful online communities. The compelling reason to join a community, beyond person-to-person engagement, is the economics of that community. This is not about dollars and cents; rather it is about personal ROI and what people get back as a return on the time and effort that they invest in online communities.

When a typical finance or accounting professional has a technical or operational question, it may take them hours, days or weeks (and possibly thousands of dollars) to hunt down the right answer through personal research or by hiring experts to give them the answer. There is a good chance, however, that the Proformative community has someone in it who already has the right answer. Members share their professional experience directly through discussion forums, or by adding content to the shared knowledge Resource Center. By investing a few minutes of their time, they have saved the other users hours, days or weeks of effort. That is the economics of community and it flows to and from all users. In addition, future users that come to Proformative with that same question will find it already there, answered for them - instantly and for free. Thus, the economics of the Proformative community has a multiplier effect. This is what draws people to communities and this is why the highly technical, ever-changing world of corporate finance and accounting are ready for Proformative. Simply put, no one knows it all, but by having a free and open community, the knowledge that lives in all members can now be unleashed for their collective benefit.

Demographic trends: Corporate Finance and Accounting Professionals.
According to the U.S. Bureau of Labor Statistics, corporate finance and accounting professionals number over 5 million, and are projected to grow to over 6 million by the year 2016. Their importance to and impact on corporate performance has been sharply on the rise this past decade.

Proformative provides the first vertically-focused online community for these professionals to come together for peer support - and most importantly - to share knowledge and get work done.

About Proformative:
Founded in 2008 in San Jose/Silicon Valley, California, Proformative ( is a free and open online professional community dedicated exclusively to serving the needs of corporate finance and accounting professionals, helping them learn from one another and get work done. Proformative is community-driven, not corporate driven, and delivers a "noise-free" environment for its members. Privately funded and privately held, Proformative was created by co-founders John Kogan, CEO/CFO, and Greg Stout, CTO/VP of Engineering & Development.

Media | Blogger | Analysts Resources:
Fact Sheet(PDF)
Company Backgrounder (PDF)
The Story Behind Proformative (PDF)
Corporate Finance & Accounting Employment Trends (PDF)
Proformative on Twitter

Media Contact:
Bob Dorr
408-400-3993 x103

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