Twenty Years of Good Times - And Good Business

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Prohotel International celebrates 20 years of prosperity.

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In today's market, it's not enough just to be good

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Prohotel International marks a major corporate milestone this month as it celebrates 20 years of success and innovation in the resort hotel industry. The company was launched in 1989 as a hotel marketing firm and has continually reinvented itself to anticipate and satisfy the changing needs of its clients as the industry has evolved and modernized.

Through the years, the company has extended the menu of services it offers to an ever-increasing stable of high-end hotels around the world. Prohotel now works with clients from the very beginning of the process: creating sellable concepts , handling feasibility studies and overseeing architectural design and construction. During the next phase, the company develops launch plans, establishes public relations campaigns and, finally, institutes operations and management programs to keep the hotel running smoothly and profitably.

Prohotel's approach is to create unique hotels that seamlessly blend into their environment, incorporating local culture and a strong sense of place. Each property relies on bold architecture, refined accommodations, personal service, an excruciating attention to detail and a creative take on the local cuisine to meet and exceed the demands of guests.

"In today's market, it's not enough just to be good," said Samir Saab, CEO of Prohotel International. "Our clients know that only the best survive and they turn to us for solutions to help them get to the top and then stay there," he said. "That's why we are so obsessed with creating a premium guest experience. It's the only way to succeed in the hotel business and we have the experience to turn our clients' ideas into real-world concepts that resonate with guests and keep them coming back," Saab said.

The company made history in 2005 when it secured one of the highest prices ever paid for a property in Mexico's Riviera Maya region with the sale of the Ikal del Mar resort to Kor Hotels. Other high-profile clients have included Chiva Som International Health Resort in Thailand, the Wheatleigh hotel in the Berkshire Mountains and Punta Islita resort in Costa Rica. Small Luxury Hotels of the World even selected Prohotel to help reposition their brand in Latin America and has since grown into one of the most influential hotel collections in the industry.

Prohotel's current roster of clients represents a broad spectrum of the most renowned hotels in the lodging industry. Clients include the awe-inspiring La Pleta ski resort and mountain spa in the Spanish Pyrenees and leading the hip urban hotel movement through its work for Hotel Casanova in Barcelona, Spain and The Derby Hotel Collection featuring properties in Barcelona, Madrid, London and Paris. Villa Maria Cristina in Leon, Guanajuato is the gateway to colonial Mexico offering guest a cultural experience.

The company's marketing and management prowess is especially pronounced at the Esencia Estate , a luxury beach resort in Mexico's Riviera Maya that was once the private home of an Italian duchess. Even with the global economic crisis, the Esencia is posting record numbers and continues to push its occupancy and average room rates higher.

Prohotel has recently diversified its holdings, adding the Ikal Living condominium project in Playa del Carmen, Mexico, and the Ikal Winery in Mendoza, Argentina. These innovative products have given the company an even deeper perspective on the luxury market and a greater understanding of high-end customers around the world.

The future remains bright for Prohotel, with several hotels in various stages of development. By late 2011, the company will open the Bodega Ikal in Mendoza, Argentina; Hacienda Chable by Ikal in Merida, Mexico; Ikal Ushuaia in Ushuaia, Argentina; and the Hip Elegant Los Cabos in Mexico. These new openings will expand Prohotel's presence in Mexico and Latin America and increase the diversity of its offerings as the company works to stay at the forefront of the hotel development and management industry.

"The next 20 years should be very interesting for Prohotel," said Sandra Beltran , Vice President of Sales and Marketing. "We are working to integrate our luxury products into our hotels while looking for ways to leverage our hotel brands into other opportunities as well."

For additional information, please visit the website at prohotels.com.

Media Contact:
Michelle Taft
Prohotel International
1.713.528.7862

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