Branding and Design Agency, Project6 Design, Kicks Off 2012 Marketing Efforts With Silevo Solar

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After highly successful marketing efforts in 2011, San Francisco Bay Area branding and design agency Project6 Design and solar industry innovator, Silevo are continuing their partnership into the New Year. Project6 Design led the corporate naming, messaging framework, brand strategy and design process for Silevo last year to enable them to come out of stealth mode, launching them officially in the highly competitive solar industry and position them for breakthrough success in 2012.

San Francisco Bay Area Design and Branding Firm - Project6 Design

San Francisco Bay Area Design and Branding Firm - Project6 Design

Working with Project6 Design was perfect for what we wanted to accomplish in our re-branding efforts and coming out of stealth mode as an organization, said Chris Beitel, Vice President of Marketing and Business Development at Silevo.

San Francisco Bay Area branding and design firm, Project6 Design, is pleased to continue its design and marketing materials work with solar industry innovator Silevo. The design firm has been hired to work on the Silevo’s 2012 trade show booth and additional marketing collateral design throughout the year.

Last year, Silevo retained Project6 Design to help introduce their brand and its unique solar cell technological innovations to the world. Formerly known as Sierra Solar Power, Silevo decided that they needed to completely re-brand as they moved out of corporate stealth mode and became a player in the highly competitive solar marketplace. They selected award-winning branding and design agency Project6 Design as a partner in these efforts.

Project6 Design’s unique process led Silevo through messaging and naming to polished brand in record time. They first focused upon learning as much as possible about the company, their target customers and how the solar cell technology was different. Then, through an intensive interview process with customers and management, established an overarching mood for how the company should be perceived moving forward. This led to the creation of a high-level positioning platform for the organization.

From there, the teams worked together to develop the new company name, “Silevo,” which alluded to the organization’s unique “silicon” usage and their “evolutionary” processes in creating solar cells, reinforcing in the solar industry that, “silicon + evolution = Silevo.” Once the naming was locked in, Project6 Design proceeded to create Silevo’s new logo, marketing collateral and website which included a content management system to allow the Silevo team to update content easily.

Silevo successfully came out of stealth mode in October of 2011 to rave reviews and high praise in the solar industry.

“Working with Project6 Design was perfect for what we wanted to accomplish in our re-branding efforts and coming out of stealth mode as an organization,” said Chris Beitel, Vice President of Marketing and Business Development at Silevo. “The agency was just the right size for us: small enough to get exceptional customer service, yet with over ten years of branding and design experience, they had the expertise to provide big agency results. Their creative and programming staff is amazing; they really think out of the box and understand how to engage our target audience in a clean and modern way.”

“Silevo is an exceptional client to work with and we are very excited to continue our partnership with Chris and his team into the New Year,” said Esten Sesto, president of Project6 Design. “Their innovations in solar cell technology are amazing and we’ll be doing our best to help their brand to shine in their upcoming trade shows and solar industry events. We have received wonderful feedback for the all the branding and design work we did together with Silevo.”

About Silevo, Inc.
Silevo, Inc., formerly known as Sierra Solar Power, was founded on the principal that technical innovation can evolve silicon-based cells and modules to both increase performance and lower costs. The company was founded in 2007 by leading executives and innovation engineers from the semiconductor industry with the business strategy of combining U.S.-based headquarters and R&D facilities with scalable, automated, low cost manufacturing operations in Hangzhou, China. Silevo’s unique technology and a low cost operations model aligns with its mission to transition today’s subsidized PV market into a self-sustaining future that furthers widespread solar adoption. For more information, please visit http://www.silevosolar.com.

About Project6 Design, Inc.
Project6 Design is a San Francisco Bay Area (Berkeley, CA) based graphic design agency, which specializes in strategic identity, print and digital services. The Project6 creative process elicits your true brand character, engages your target market, and has measurable results. Project6 Design works with clients in a variety of industries including: Non-Profit, Retail, Solar Power, High-Tech, Education and more. Clients include eBay, Gap, University of California –San Francisco, Goodwill, CA Technologies and many others. For more information, call (510) 540-8005, e-mail: info[at]project6[dot]com or visit http://www.project6.com.

Contacts:

For Silevo, Inc.
Chris Beitel
Vice President of Marketing and Business Development
(510) 771-1394
Chris_Beitel(at)silevo(dot)com

For Project6 Design, Inc.
Esten Sesto
Founder & President
(510) 540-8005 ext. 100
esten(at)project6(dot)com

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