Promotional Gifts Industry Booms in Preparation for the London Olympics

Share Article

London prepares for an influx of visitors over the Olympic period by rebranding many of its businesses, and, as a result, the promotional gifts industry is booming ahead of the summer's events. One company who is making the most of the demand is EMC Advertising Gifts, who offer a number of suggestions on how businesses can effectively use promotional items.

News Image
Companies that are getting the best value for money are those who are planning ahead and ordering promotional items now, with the summer events in mind.

With the Olympics fast approaching, London is preparing to be on show to the world. It is not only the Olympic village and stadiums which need to be ready in time for the influx of global attention but also local businesses such as hotels and restaurants. As ambassadors for our country, second-rate will not suffice and, as such, all over London, businesses are undergoing refurbishment and are, in many cases, rebranding themselves and planning suitable promotional advertising campaigns, to make sure that they are ready to be on show to the world. The promotional gifts industry as a whole is booming in the run up to the summer sporting events and EMC Advertising Gifts are pleased to offer a number of suggestions to making the most out of promotional advertising for your business.

Taking a look at the significantly increased number of people who will be in London this summer, what better way to make people aware of a rebranded business or of a recently launched product during the Olympic period than by using promotional gifts and advertising? New staff uniforms seen around the city, souvenirs, and personalised favours all with the business’ name, slogan or logo on are a reliable and practical way of making a rebranded business stand out. Even in a world where social media has taken the forefront in advertising, promotional advertising can be used to direct people to these sources, for example by giving away products with the company’s name and Facebook address on. Laura Johnson, a London hotel owner states: “Since we started giving customers a complimentary oyster card wallet and London Underground map, featuring the hotels logo and a contact card within when they check in, the number of people who have re-stayed with us has risen significantly and we are already fully booked for the whole of the Olympic period. It is all about enhancing the customer’s experience whilst keeping our brand name in the forefront of their minds. We have found the most effective way of doing this is through the use of promotional products.”

In the final run up to the Olympics, it is no surprise that we are experiencing an influx of related advertising and the promotional gifts industry is booming as businesses prepare their own marketing campaigns to make the most of this summer's opportunities. It has been shown that by using related giveaways, prizes, advertisements and special offers, companies can boost their sales over periods such as the Olympics. Local businesses will be cashing in on this by selling or giving away promotional items related to their business and brand in and around this summer’s sporting events and many are already planning ahead. With a huge range of products available that can be used for promotional advertising, we can expect London to be filled with not only Olympic-related but also business-related souvenirs this summer. Simon Kay, of EMC Advertising Gifts, has stated, "With an expected surge of last minute merchandise and gift orders in May and June, those who will secure the best deals and the most impressive items are those who are already planning their promotions and ordering well in advance. Plan ahead and make the most of the advertising opportunities in London this’s a once in a lifetime business opportunity."

For more information on promotional products and how your company can use them effectively to increase customer numbers, please do visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Simon Kay
Visit website