Only about 1 in 100 of our clients use SMS marketing, as opposed to 90% of them using email marketing.
Houston, TX (PRWEB) March 27, 2012
The survey on SMS and mobile phone marketing found the following:
-65% of people like offers on their mobile phones
-75% of smartphone users prefer receiving offers via SMS
-83% would prefer to receive no more than two offer per month
Brandon K. Gaille, the CEO of SocialMediadd.com and social media expert, had this to say about the survey results:
"Only about 1 in 100 of our clients use SMS marketing, as opposed to 90% of them using email marketing. This low penetration has led to cell phone owners only occasionally receiving offers via SMS text messaging. This is the primary reason for SMS being the most effective mobile marketing medium for eliciting consumer response."