Spring Brings Fresh Promotional Trends for Businesses, Says Choice Imprint

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With a recovering economy and new spring season underway, Choice Imprint reveals how businesses can benefit from getting the hottest promotional products offered

New finger bracelets from Choice Imprint help get a company’s message across.

Some businesses only consider promotional items for outside events, like tradeshows or seminars, but successful companies realize that their own employees build an attachment to their employer when presented with company branded swag.

Distributor of promotional products, Choice Imprint, recently announced new ways in which it sees businesses taking advantage of spring’s marketing materials.

“Better weather usually means more businesses are hosting events outdoors, such as golf tournaments, picnics, amusement park outings, Frisbee-golf competitions and outside family-invited parties,” said Michael Fruchter, CEO of Choice Imprint. “It’s a time to celebrate a successful quarter or create a bonding environment among employees, and promotional products can help build that camaraderie.”

Traditional promotional items include things such as stress balls or personalized pens, but companies have started to branch out with materials that are more creative and purposeful. A recent episode of ABC’s ‘Extreme Makeover Home Edition’ with Justin Bieber highlighted the story of Alex Brown who died while texting and driving. In an effort to prevent this tragedy from happening to others, the Brown family turned to a new trend in promotional advertising—awareness finger bracelets (pictured) that encourage teens to not text while driving. Businesses are now utilizing this trend with current employees.

“Some businesses only consider promotional items for outside events, like tradeshows or seminars, but successful companies realize that their own employees build an attachment to their employer when presented with company branded swag,” said Fruchter.

Choice Imprint points out that purposeful items with an everyday function, such as promotional sports bags, are more likely to make a lasting impression for both employees and potential clients.

“This spring, people want things that they can use outside the office,” said Fruchter. “There are a lot of new products out that can serve a double purpose, so look for promotional products that build brand identity while getting people excited.”

About Choice Imprint
Choice Imprint is recognized as being a leading distributor in the promotional products industry. Located in downtown Portland Oregon, the company offers a full line of eco-friendly products designed for sustainability and a clean environment. From apparel and tote bags to office supplies and notebooks, the company specializes in promotional items for businesses, schools, sports teams and more—offering rush orders and competitive prices that fit a variety of budgets.

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Cyndi Spear
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