We'll implement unique strategic plans for each show to highlight specific values to each target audience.
Bethesda, MD (Vocus) July 16, 2009
Bethesda, MD-based Frost Miller Group has been chosen to partner with NaylorCMG to develop attendee and exhibitor promotions for the 2009 Mid-Atlantic Food, Beverage & Lodging Expo, 2010 U.S. Food Export Showcase (USFES) and 2010 InterBev.
The agency produced promotional campaigns for USFES 2008 and InterBev 2006 and 2008. This will be its first time promoting the Mid-Atlantic Food, Beverage & Lodging Expo.
U.S. Food Export Showcase helps American food companies connect with buyers from around the globe. It is sponsored by National Association of State Departments of Agriculture and the Foreign Agriculture Service and will co-locate with FMI 2010. InterBev, co-sponsored by the American Beverage Association and the International Bottled Water Association, brings the entire beverage industry together to explore the latest trends and best practices. Restaurant Association of Maryland's Mid-Atlantic Food, Beverage & Lodging Expo brings the east coast hospitality industry to one place for education, networking and product trends. All are managed by Fairfax, VA-based NaylorCMG.
"Each of these shows provides an important service to their constituencies by giving them opportunities to do business face-to-face in one place," says Kevin Miller, president of Frost Miller Group. "We'll implement unique strategic plans for each show to highlight specific values to each target audience."
About Frost Miller Group
Since 1992, Bethesda, MD-based agency Frost Miller Group provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. The agency promotes about a dozen exhibitions and conventions each year. Among its clients are National Mining Association, Association for Public Safety Communications Officials, Aircraft Owners and Pilots Association, and ISM. Frost Miller Group is listed on the Washington Business Journal's List of the region's Top Advertising Agencies. More information is available at http://www.frostmiller.com .