Down Economy Tactic: Stimulate Sales with Promotional Gift

Share Article says this new sales tactic is derived from principles that are more than 2,000 years old, but adapted to today's business climate, is a proven technique to spark new business, especially in tough economic times.

This is where a simple act of giving becomes a powerful sales tool

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RSS, a leading UK resource offering more than 8,000 promotional gifts, products and merchandise, is offering a new idea to spark business in a down economy: giving promotional gifts. The idea is derived from business practices from the days of Julius Caesar: 'Give a bit to get a bit.' Adapted to modern times, the adage in the business community is 'spend money to make money.'

"This is where a simple act of giving becomes a powerful sales tool," says Laura Christie, marketing director at "People think promotional gifts work because they help promote a brand image or message, and that is certainly true, but that is only part of the story. When you give a gift, you often get much more back in return. Plenty of big deals have come about because someone was given an unsolicited business gift."

The team at Clickpromogifts understands the basic business principle of spending money to make money. They work around the clock to assist their clients. Businesses, organizations, charities and governmental agencies in the UK trust Clickpromogifts as their online source for business gifts. At Clickpromogifts, businesses discover inexpensive items and high-end promotional gifts to stimulate sales during a short term marketing campaign, to spark sales in stagnant or down economic times, or as an ongoing marketing program.

Clickpromogifts items include key chains, T-shirts, caps, bumper stickers, pens, mugs and mouse pad. A memorable gift to give employees and business associates is a jacket, cap or polo shirt printed with the company name and logo. While businesses often give these gifts as signs of appreciation or reward, they serve a secondary purpose. As employees and associates wear your company gift, other people become familiar with the company name and logo. These gift items serve as ongoing marketing tools well into the future.

Likewise, personalized travel gifts such as camping items, money belts, emergency kits, travel bags, umbrellas and a myriad of other gifts can potentially spread a company's name far and wide.

Too, in a world where health issues dominate conversations, news, commercials and magazines, choosing from hundreds of health-oriented promotional gifts is a wise marketing choice. Disaster and survival kits, exercise and fitness products, thermometers, personal care products and tissue packs make great promotional gifts.

Companies in search of unique ideas and promotional gifts, to touch the hearts of potential customers, depend on marketing tools from Clickpromogifts. Companies can expand their marketing base and reinforce the customer base they already have, just by giving a promotional gift. To see Clickpromogifts' complete catalogue, please visit

Laura Christie


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