(PRWeb UK) April 20, 2011
Property118.com launched just 12 weeks ago and is already independently ranked as the 6,887th busiest web-site in the UK (ranked by Alexa.com on 18th April 2011). To put this into perspective, no buy to let mortgage lender ranks in the top 30,000 UK web-sites and the site out performs all UK landlords associations.
This level of success has been funded entirely by the founder of the web-site, Mark Alexander, who said, ”I did look for private funding but I was obviously looking in the wrong places. Therefore, I had to rely on gorilla marketing tactics to promote the web-site to our target audience. I’ve used other social networks such as LinkedIn, Twitter and Facebook to find out what property investors want.”
The web-site, which is still under constant development, already has an established News section which is now available for other property web-site owners to integrate into their own web-sites in order to encourage their readers to come back to them more regularly.
The Number Crunchers section enables property investors and their professional advisers to assess the viability of new property investment deals as well as existing property portfolios. With interest rates only heading in one direction in the longer term, it is vital that UK landlords know what their break-even points are, especially if they have tracker mortgages.
In the last week two Landlord Associations (Eastern and Cornwall) have praised the site and advised their members to take a look for themselves. Cornwall Landlords Association was the first to include the RSS News feed from the Property118.com web-site for the benefit of their members. The RSS feed was launched today (19th April 2011).
The web-site has yet to be monetised but the founders of the business are very transparent about how this will be achieved in their free PDF download which is available from the site.
There are circa 1.5 million buy to let property investors in the UK and around 6.5 million trades-people and professionals servicing their needs. The plan is to attract around one eighth of these to take a free listing or membership within the web-site and to up-sell one tenth of these to a premium listing package costing £15 a month. Projected revenue is £18 million per annum.
The business is still open minded to approaches from potential investors.