ProQuo Increases Consumer Choice Over Postal Mail With Launch of Catalog Preference Service: New Capability Adds to Wide Range of Services Aimed at Helping Consumers Control Their Personal Information and Stop Junk Mail

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ProQuo(TM) Inc., a company founded to give consumers meaningful choice over how businesses use their personal information, today announced the addition of a free catalog preference service, giving consumers even more control over the postal mail they receive.

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Many of ProQuo's initial services were designed to help consumers stop unwanted mail, but the addition of our catalog preference service is an important step in helping consumers also get the marketing offers they really do want

    Through an easy-to-use website at http://www.proquo.com, consumers choose which catalogs they want to receive and which catalogs they want to stop. As with all of ProQuo's services, the catalog preference option is free of charge to consumers.

"Many of ProQuo's initial services were designed to help consumers stop unwanted mail, but the addition of our catalog preference service is an important step in helping consumers also get the marketing offers they really do want," said Steven Gal, CEO of ProQuo. "By helping people choose to both start and stop catalogs, we can provide value to consumers and retailers alike."

This new service is an early version focused on 21 of the most popular catalogs consumers receive in the U.S. Additional catalogs will continually be added. Catalogs now listed on the ProQuo website cover a wide range of popular retailers selling everything from clothing and accessories to electronics, gifts and furniture.

Launched in October 2007, ProQuo helps consumers manage how businesses use their personal information -- like their name, address, credit worthiness and buying habits -- to market to them. The free service helps consumers choose the mail they do want, reduce the paper junk mail they don't want, and protect against identity theft. Any information a consumer provides to ProQuo is owned by the consumer and is never shared without that consumer's express consent.

About ProQuo, Inc.

With headquarters in La Jolla, California, ProQuo was founded to put consumers in control of their personal information, letting them decide if and how businesses use it. ProQuo helps consumers stop the mail they don't want and get the offers they really do want. Visit ProQuo at http://www.proquo.com.

ProQuo is a trademark of ProQuo, Inc.

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Chad Darwin
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