Niman Ranch Relaunches Robust Web Site with Prosodie Commerce

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NimanRanch.com got a makeover. The site has a new look and feel - along with some upgraded features. Consumers now have an easier navigation setup, more ways to find products to purchase, and a quicker and easier checkout process that allows options for picking delivery dates.

During the requirements phase, we focused on the key features that were unique to Niman Ranch's business to improve customer experience as well as operational efficiency.

    The site has two other new sections - featured chefs and featured farmers. The featured chef section will highlight different chefs around the country that serve Niman Ranch. Chefs share helpful tips for the home cook, and generously disclose wonderful recipes using Niman Ranch meats.

The featured farmer pages tell stories of how farmers joined the Niman Ranch network. The site will have photos of the farmers which add a personalized experience for many consumers who want to understand where and by whom their food is being raised.

"The web site has a completely different design," said Kelli Harrington, senior director of e-commerce and consumer marketing. "We've added many features to help consumers buy our products quickly and easily while making sure our mission - to raise animals humanely, be good stewards of the environment and practice traditional farming methods - is also very clear."

"The Prosodie Commerce team is very fond of Niman Ranch products and we have truly enjoyed working with the company on the re-introduction of their eCommerce site," said Monica Barry, Director of Professional Services, Prosodie Commerce. "During the requirements phase, we focused on the key features that were unique to Niman Ranch's business to improve customer experience as well as operational efficiency."

"This site will keep us on the cutting edge of the e-commerce natural gourmet market. This channel is growing, and we want to ensure that we provide the best experience possible for the online shopper," said Jeff Tripician, executive vice president. "We are very pleased with our relationship with Prosodie and their professional team."

About Niman Ranch

Since 1972, Niman Ranch has continually provided the finest tasting all-natural beef, pork and lamb in the world. With headquarters in Oakland, Calif, and offices in Iowa, Colorado and Idaho, Niman Ranch has a network of over 500 family farmers, across 12 states that must meet strict protocols. The company is built on strong values of advocating for sustainable agriculture, environmental stewardship, humane animal treatment, animal husbandry and traditional farming methods. Niman Ranch is the only pork company that meets the strict standards of the Animal Welfare Institute, and bears its seal on their pork products. For more information, or to purchase products online, visit http://www.nimanranch.com.

About Prosodie Commerce

Prosodie Commerce is a provider of eCommerce technology and online marketing solutions. Prosodie Commerce focuses on providing a better customer experience to clients and their customers, which ultimately drives loyalty and profits. The company's approach is to partner with its client and offer high touch services, using a robust and feature-rich eCommerce platform, operated by seasoned professionals with backgrounds in both high technology and online retail operations. The online marketing solutions, featuring the Customer Value Development Framework, put the clients' end-customer at the center of the framework, and provide services, tools and tactics for customer acquisition, conversion, retention and win-back. Located in San Francisco, CA, Prosodie Commerce is a business unit of Prosodie Interactive, which offers other high technology solutions in the voice and IVR space.

Prosodie Interactive is a wholly owned subsidiary of Prosodie S.A. (Paris:PRD.PA), a publicly traded company on the Paris Euronext Exchange ISIN Stock code: FR0004152031.

http://www.prosodiecommerce.com

http://www.prosodieinteractive.com

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Ross Krisel
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