TrueAdvantage Closes Quarter with Increased Market Share; Signs 17 New Customers

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Company’s SmartTrigger® technology creates new category for technology-enabled lead generation.

TrueAdvantage®,Inc., a leading provider of technology-enabled qualified lead generation solutions, announced today that 17 new customers selected TrueAdvantage in the second quarter to deliver actionable, qualified leads to sales forces nationwide, bringing the company’s worldwide customer base to 350. Revenue increased 52 percent over Q1 2006 as these new enterprise customers licensed the TrueAdvantage software and a record number of existing customers expanded their license agreements. Customers across multiple vertical markets including IBM, Yahoo! Hot Jobs, Unisys, Herman Miller, Bearing Point, Haworth, and many others are leveraging TrueAdvantage to bring the qualified lead generation system to their sales personnel.

Several factors can be attributed to TrueAdvantage’s ability to rapidly increase market share for its subscription-based qualified lead generation software:

  •     Renewed strategic focus – With the launch of TrueAdvantage 4.0 in June, the company has moved its entire focus to using technology to find customers with the highest propensity to buy at the earliest stage in the buying process.
  •     Innovative technology – TrueAdvantage leverages its unique SmartTrigger® technology to automatically mine the Internet and over 20,000 business information sources, structure that information, and combine it with key buying events that indicate the customers who are gearing up to buy products and services.
  •     Ease of use – TrueAdvantage understands that user adoption is key to the success of any software solution, and it’s no secret that many salespeople don’t like to learn new technologies to do their jobs. TrueAdvantage has designed a solution that is minimally disruptive through its ability to allow users to “set it and forget it.” Easy-to-use wizards and menus help salespeople easily set up their profiles, lead criteria and triggers. High quality leads are then quickly delivered to them via email or through the CRM system.

“TrueAdvantage is very different than every other company in the lead generation space. Our subscription-based software delivers actionable, qualified leads about prospects with the highest propensity to buy, at the earliest point in the buying process, and we deliver these directly to the sales rep’s email and into the CRM system,” said Joe Petro, TrueAdvantage vice president, development and operations. “We are helping enterprise customers gain what we call ‘First Mover Advantage’ because the leads we deliver are based on specific, real-time ‘sales trigger events.’ These trigger events enable sales reps to uncover leads before the competition and provides an opportunity to develop customer relationships, establish value and influence the buying criteria. As such, sales reps using TrueAdvantage aren’t spending endless hours doing tedious research. Instead they close more deals in less time and at a higher average sale price.”

About TrueAdvantage

TrueAdvantage's innovative subscription-based, technology-enabled qualified lead generation system delivers timely and highly qualified leads to sales professionals. Its unique SmartTrigger™ technology enables salespeople at over 350 companies to contact the right person at the right time for the right reason. TrueAdvantage users spend more time in front of their prospects selling, instead of researching; gain first-mover advantage by reaching high-probability prospects early in their buying cycles; and dramatically increase sales results by improving their close rates and average selling price.

TrueAdvantage leverages the power of its SmartTrigger technology to continually scan more than 20,000 sources of business information and the Internet for over 150 categories of "trigger events," business events that typically indicate a high propensity to buy. It produces over 25,000 of these new SmartTriggers every day. Triggers that match criteria set by an individual salesperson are linked with company sales intelligence and delivered to that person's desktop, either via email or directly into a CRM system, as true leads.

For more information, visit or call 888.508.8783.


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Christopher Patton
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