ProtectCell and Portables Unlimited Announce Partnership to Bring Protection Solutions to Retail Locations Across the U.S.

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ProtectCell, a company that safeguards consumers’ wireless lifestyles with industry-leading innovative protection solutions and Portables Unlimited, one of the country’s largest wholesale distributors and direct retailers today announced an exclusive partnership to offer the cellular consumer security-minded packages that will protect not only the mobile device, but also its content.

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This relationship with Portables Unlimited, one of the most respected wholesale distributors and direct retailers in the industry, allows us to expand our reach to new customers on a grand scale, said Bryan Finnerty, Founder and Chief Executive Officer.

ProtectCell, a company that safeguards consumers’ wireless lifestyles with industry-leading innovative protection solutions and Portables Unlimited, one of the country’s largest wholesale distributors and direct retailers today announced an exclusive partnership to offer the cellular consumer security-minded packages that will protect not only the mobile device, but also its content.

This latest partnership with Portables Unlimited is another step in ProtectCell’s efforts to expand its reach and be much more than a membership plan, offering solutions that protect not only the mobile device but provide a suite of software offerings aimed at protecting what the consumer uses the device for in today’s non-tethered world.

When a customer purchases ProtectCell services through a Portables Unlimited retailer, they are purchasing the ability to have the device replaced if it goes missing. More importantly, they are getting peace of mind in knowing that the content and information on that device is also protected.

“We have always been dedicated to providing superior customer service to everyone who buys a device at one of our over 2,000 sub-retailer locations,” said Larry Melchionda, Chief Operating Officer with Portables Unlimited. “Our strategic alliance with ProtectCell is another way we can help our customers. We know that when a customer loses a cell phone it can not only be costly to replace the phone itself, but the effects that occur if contact information is lost, if favorite photos are gone or if thieves misuse personal information stored in the device can be devastating. By offering our customers ProtectCell services we are offering ways to make sure important information and data is not lost.”

“ProtectCell’s success is due in great part to our dedication to forging strategic alliances with quality independent dealers,” said Bryan Finnerty, Founder and Chief Executive Officer with ProtectCell. “This relationship with Portables Unlimited, one of the most respected wholesale distributors and direct retailers in the industry, allows us to expand our reach to new customers on a grand scale. We are proud to be working with a leader in the dealer franchise space and look forward to driving growth out of this partnership.”

ProtectCell formally launched in 2006 and quickly became the first in the industry to offer monthly, one-year and two-year pricing, the first to eliminate the 30-day waiting period and the first to include additional benefits beyond traditional replacement by offering a suite of software services that aim at not only protecting the device itself but the consumer’s wireless lifestyle. Today ProtectCell members receive the following benefits – Device Buyback, Digital Leash mobile security, Fast Device Delivery, an online Rewards Mall, and ID Rescue powered by LifeLock.

About ProtectCell
ProtectCell safeguards consumers’ wireless lifestyles by offering valuable services and protection alternatives compared to limited warranties and standard insurance. Known for its strong alliances with industry-leading partners, ProtectCell continues to evolve in order to meet the growing demands of both consumers and independent wireless dealers.

About Portables Unlimited
Portables Unlimited, LLC operates as a wholesale distributor and direct retailer. It provides sales and services to independent dealers in the United States. The company was founded in 1999 and is headquartered in Nanuet, New York with an additional wholesale location in El Segundo, California and San Juan, Puerto Rico. As of October 11, 2011, Portables Unlimited, LLC operates as a subsidiary of ZOOM Technologies, Inc.

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