FirstAssist Insurance Services and British Insurance Sign Partnership

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FirstAssist secures a deal to underwrite a scheme portfolio of protection insurance for British Insurance.

Simon Burgess, MD British Insurance

We anticipate that this will be a very successful relationship and once more, we will have the opportunity to demonstrate our passion about our clients' business and our passion about quality of service for our clients' customers.

FirstAssist secures a deal to underwrite a scheme portfolio of protection insurance for British Insurance.

The multi-award winning insurance provider British Insurance is to offer its customers income, loan and mortgage protection insurance (also known as PPI) provided by FirstAssist Insurance Services (FirstAssist), the fast-growing protection insurer.

The partnership will see FirstAssist providing its PPI that offer short-term protection for workers who have lost their income due to circumstances out of their control, such as involuntary redundancy, accident or illness.

Available via safetyfirst.co.uk launched on 1 September 2008, the proposition will make protection insurance more accessible for British Insurance's wide range of customers, whilst also delivering excellent value.

All covers are designed to offer a tax free monthly benefit of up to £1500 per month, over 12 to 24 month timeframes, depending on the insurance plan. They all cover events that take place after initial 30 to 90 day time period following initiation of the payment protection. Customers can elect to have protection for one, two or all of the events allowed.

Janet Farahnak, Head of FirstAssist Protection Sales commented: "We have worked very closely with British Insurance to develop this competitively priced solution by creating a flexible pricing structure that pays the commission right. We are extremely impressed by British Insurance's diligence in keeping focused on customer needs.

"We anticipate that this will be a very successful relationship and once more, we will have the opportunity to demonstrate our passion about our clients' business and our passion about quality of service for our clients' customers."

Safetyfirst.co.uk is the result of the fruitful relationship between the two companies where British Insurance brought its expertise in front office and website and FirstAssist brought its know-how in servicing and claims support.

Simon Burgess, Managing Director of British Insurance, says: "FirstAssist's commitment to the protection insurance market is clearly evidenced by its continued efforts to nurture strong relationships with its partners and to create bespoke and flexible solutions to meet clients' requirements. We have seen how this has been to the mutual benefit of FirstAssist's existing clients and British Insurance look forward to sharing in that success."

Alistair Hardie, Managing Director of FirstAssist Speciality Insurance, adds: "We are extremely delighted to formulate this partnership with British Insurance who is the leader in B2B / B2C web solutions. We are particularly proud that British Insurance has chosen FirstAssist, this is an acknowledgement of our flexible and customer focused product and servicing that we are able to deliver.

This agreement reflects the strength of FirstAssist's protection proposition meeting customers' needs in the new protection insurance market place."

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