We're thrilled to continue our growing relationship with Baseline Nutritionals
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Minneapolis, MN (PRWEB) March 23, 2009
Baseline Nutritionals, the producer of premium organic and all-natural health supplements and Perfected Nutrients, the supplier of optimized vegan Nutribody Protein powder, today announced its continued sponsorship of the Kelly Benefit Strategies pro cycling team throughout the upcoming 2009 race season.
"Professional cycling is a perfect fit for what we're trying to do as a natural health company," says Bridget McQueen, VP of Marketing. "We're working hard at educating consumers about new ideas in holistic, all natural health programs and the need to think of their bodies and overall health as a whole. Cyclists are arguably the fittest, most diet-aware and health conscious professional athletes in the world and the best resource for us to test and prove the efficacy of our natural health products." As part of the agreement, Baseline Nutritionals will make its line of all-natural, organic and herbal products available to athletes from the KBS program as well as to consult as needed on dietary health. The team will also receive monthly supplies of Nutribody Protein, one of the only non-dairy, non-soy athletic performance optimized proteins on the market. KBS athletes will in turn provide feedback on how the products improve athletic performance and play a part in shaping the development of many of the company's future products, as they did with Nutribody Protein.
"We're thrilled to continue our growing relationship with Baseline Nutritionals," says Charles Aaron, managing director, Circuit Global Sport Management and owner of the Kelly Benefit Strategies program. "They're a terrific partner that has the health and overall well being of our athletes as their number one priority."
The continuation of Baseline's partnership fits well with the KBS program's overall sponsor portfolio headed by Kelly Benefit Strategies, whose mission is to help companies lower their health care costs by promoting overall employee wellness. It has also been a rare relationship with the team, as most of the cyclists heavily rely on the natural health products to achieve their athletic performance goals.
"Baseline Nutritional products and Nutribody Protein are proving to be great system for our athletes," says Ken Mills, performance manager, Kelly Benefit Strategies. "In an ultra-competitive sport like cycling, staying lean while building muscle mass due to proper supplementation is a big factor in performance - and ultimately winning. We're seeing a big benefit from Baseline's line of natural health products."
Even though the the KBS cycle team is using Baseline Nutritionals and Nutribody Protein Powder as key products to enhance performance, the health products are only part of the entire health program. The key to the change in performance has been the adoption of Jon Barron and Baseline of Health Foundation's Athletic Performance and Strength Training Program.
The core of the athletic program derives from Jon Barron's natural health program in his latest book "Lessons From The Miracle Doctors" and includes a variety of natural health suggestions.
For instance, he states that to improve athletic performance, one requires proper nutrients for energy during and after a workout or race, and a diet rich in antioxidants, phytonutrients, amino acids, and healthy fats. Using whole, naturally occurring vitamins and minerals (not isolates), one should also make sure to get enough minerals, especially Magnesium and vitamin A, B6, B12, B3, C, D, and E for proper carbohydrate, protein, amino acid metabolism and muscle growth.
Superfoods & Low-Glycemic Body Fuel - used by both dieters and top athletes, a mix of Aktivated barley, stabilized rice bran, sugar management herbs, and unprocessed whole guarana, can stabilize energy and satiate the body for hours. For an extra protein kick, look for formulas that use a hypoallergenic and bio-available protein source to reduce gastrointestinal distress. The standard sources most athletes use don't necessarily fit the bill. Meat is not tremendously bio-available. Steak, for example, is only 22% protein, 15% of which is usable by the body. Whey, egg, and soy, on the other hand, are far more useable, but are also all highly allergenic.
Trace Minerals - a complete source of liquid trace minerals to sustain your body and to alkalinize it will counter the build up of lactic acid in your muscles.
Proteolytic Enzymes - designed to reduce systemic inflammation and improve blood flow, these turn out to be the ultimate athletic performance and training enhancers. Proteolytic enzymes will increase energy, enhance endurance, and accelerate recovery time.
Antioxidants- athletes will want to find a full-spectrum free radical scrubber that quickly repairs the oxidative stress on your body caused by intense physical activity or high intensity workouts.
The Baseline of Health Athletic Performance Program is just one of the many free health programs available online. Other alternative health programs include their Anti-Aging, Diabetes Program, Heart Health Program, Detox Program, and Weight Loss Program. Free step-by-step instructions can be found at The Baseline of Health Foundation.
About Kelly Benefit Strategies is a group insurance broker and consultant that specialize in healthcare, and is a division of Kelly & Associates Insurance Group, Inc, headquartered in Hunt Valley, Maryland. KBS serves thousands of employers ranging in size from small businesses to Fortune 500 companies and is committed to bringing its customers affordable group benefits through innovative benefit design, management, and administration.
Baseline Nutritionals is a world leader in cutting-edge, pharmaceutical-grade organic nutraceuticals and herbal formulas. From detoxing to superfood products, they are sold in over 30 countries. All products are designed and formulated by Jon Barron, the Founder and Director of the Baseline of Health Foundation.
Nutribody Protein, a vegan high protein meal replacement, was designed by Jon Barron at Perfected Nutrients. It's blend of brown rice and pea proteins provide a sweet taste with no preservatives, additives, cholesterol, sugar, dairy, whey, or anything artificial. Through feedback from the KBS cycle team, Nutribody was created to avoid protein formula side-effects such as bloating, gas, indigestion, aminoacidemia, or intestinal toxemia.