Bill Kazmaier to Meet Fans and Promote New Product at the Arnold Classic

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Protica has announced that Bill Kazmaier, three-time World’s Strongest Man and ESPN host, will be promoting his new bodybuilding product at the Arnold Classic Sports Festival this weekend, March First through the Fourth, 2012

Weight Gainer by Bill Kazmaier and Protica Research

Weight Gainer by Bill Kazmaier and Protica Research

Attendees of the Arnold can meet Bill at the GNC and Europa Booths throughout the weekend. Bill will be sampling his product and signing personalized autographs.

Protica has announced that Bill Kazmaier, three-time World’s Strongest Man and ESPN host, will be promoting his new bodybuilding product at the Arnold Classic Sports Festival this weekend, March First through the Fourth, 2012. Kazmaier’s Weight Gainer developed and manufactured by Protica Research, is the world’s first ready-to-drink, high protein meal replacement shot formulated to stimulate weight gain and muscle growth. Bill Kazmaier will be an announcer for bodybuilding and power lifting competitions at the Arnold along with promoting his Weight Gainer shot. Attendees of the Arnold can meet Bill at the GNC and Europa Booths throughout the weekend. Bill will be sampling his product and signing personalized autographs.

Bill Kazmaier is the former reigning World’s Strongest Man from 1980, 1981 and 1982. He has held several world records in power lifting. Most recently, he has been the commentator on ESPN for World's Strongest Man broadcasts. In 2006, Bill Kazmaier joined the Protica Research team as a sales liaison and industry consultant. Since that time Protica began developing a product that was formulated to meet Kazmaier’s nutritional requirements for strong man training.

Protica and Kazmaier’s new body building product, appropriately named Weight Gainer, is the world’s first shot-sized beverage intended to help people gain weight by consuming healthy, dense nutrition. Each serving of weight gainer contains 500 calories of dense nutrition including 50 grams of protein, 30 grams of complex carbohydrates, five grams of fiber, two servings of fruits and vegetables, and 27 vitamins and minerals in a 3.2 fluid ounce shot. Weight Gainer’s formulation allows consumers to consume the maximum amount of nutrients per fluid ounce. Kazmaier will be promoting his new product at this year’s Arnold Classic where he will also be an announcer during bodybuilding and power lifting competitions. Bill Kazmaier’s Weight Gainer will be distributed by both GNC and Europa nationwide.

The Arnold Classic Sports Festival is a sports and bodybuilding competition named after Arnold Schwarzenegger. Held in Columbus Ohio, the annual event features bodybuilding, boxing, and martial arts competitions. “We feel that the Arnold Classic is a great venue for Bill to promote his new Weight Gainer product,” says Jim Duffy, president and founder of Protica Research, the company that developed Weight Gainer for Bill Kazmaier.

About Protica

Founded in 2001, Protica, Inc. is a research-based nutraceutical firm headquartered in Whitehall, Pennsylvania. In its privately owned 250,000 square foot facility, Protica manufactures capsulized foods, such as Profect® ready-to-drink liquid protein beverage, Isometric® ready-to-drink meal replacement shot, Fruitasia® ready-to-drink fruit and vegetable shot, Protein Gem® ready-to-eat healthy gelatin, Protein Twist® ready-to-eat protein candy, Pediagro® ready-to-drink children's meal replacement, Proasis® all natural ready-to-drink liquid protein shot, and many other brands in ready-to-drink and ready-to-eat form. To learn more about Protica please visit http://www.protica.com

About Bill Kazmaier
Bill Kazmaier is the former reigning World’s Strongest Man from 1980, 1981 and 1982. After retiring from powerlifting, Bill began a lifelong mission to educate children about healthy eating. Bill frequently speaks to children audiences at schools and other venues throughout country. Bill is also a regular commentator on ESPN for World's Strongest Man broadcasts.

About GNC
Started in 1935, GNC Holdings, Inc, headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products.

GNC has more than 7,400 locations, of which more than 5,700 retail locations are in the United States (including 906 franchise and 2,075 Rite Aid franchise store-within-a-store locations) and franchise operations in 50 countries (including distribution centers where retail sales are made). The Company – which is dedicated to helping consumers Live Well – stocks a wide range of weight loss, bodybuilding and nutritional supplements, with both GNC brands as well as many known brands. GNC also stocks vitamins, natural remedies, and health and beauty products.

About Europa
Based in Charlotte, NC, Europa Sports Products is a national distributor of sports supplements and an authorized distributor for over 200 industry leading product lines representing over 5,000 products. Europa ships from its seven locations and combined 350,000 square feet of warehouse space to specialty retailers, Internet sites, and health clubs, and FDM chains. To learn more about Europa Sports Products, please visit europasports.com
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Alex Roth
Protica, Inc.
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