"...this will provide us the resources needed to bring on key team members that will help take Proximus to the next level and also allows us to further innovate our technology. "
Atlanta, Georgia (PRWEB) December 06, 2011
Proximus Mobility, a location based proximity marketing software company, announced today that it secured $2 million in a recent round of funding. The investment, led by private investors, will be allocated against innovation, product development and staffing for expansion and additional go to market resources.
“With mobile penetration increasing and advancements in smartphone technology being made on a daily basis, location based proximity marketing has become a critical part of the marketing mix,” said Tom Edwards, Vice President of Digital Strategy at The Marketing Arm, an Omnicom Agency, and senior industry advisor to Proximus Mobility. “Proximus Mobility’s innovative technology allows brands to target consumers at the most granular levels, effectively measure location based marketing campaigns and capture customer data, dwell times and retail traffic patterns that will provide invaluable insights to brands looking to increase their marketing ROI and engagement with consumers.”
Michael Zeto, CEO of Proximus Mobility, stated, “We are excited to have closed this additional round of funding. Having recently relocated to our new Atlanta headquarters, this will provide us the resources needed to bring on key team members that will help take Proximus to the next level and also allows us to further innovate our technology. Retailers, brands and consumer destinations are looking for ways to reach consumers with quantifiable solutions when they are most receptive to their message and likely to act because of its relevance. We want to ensure that we bring on the right people needed take a holistic approach with our product development and customer experience.”
Moving its operations from Naples, FL, Proximus Mobility was chosen as a select member with the Advanced Technology Development Center at the Georgia Institute of Technology and has moved its operations into Technology Square in Midtown Atlanta. The Proximus Mobility client base has grown to include companies in the Retail, Hotel, Real Estate and Agency segments, including large brands.
About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location based proximity marketing software company that provides a turnkey, end-to-end solution to retailers, hotels and casinos, venues, advertising agencies and small to medium-sized businesses. This solution offers relevant, high value digital content to consumers’ mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus enables brands to effectively reach and capture consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the ability to make cost-effective and educated purchase decisions and to receive helpful and valuable location-based information and offers, completing the value chain for advertiser and consumer. For more information, visit http://www.proximusmobility.com.
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