PRWeb Launches New Analytics Reports to Enhance Measurement of Online News Distribution

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New Reports Help Customers Better Measure Results of Online News Releases and Evaluate Return on Investment (ROI)

The online news release distribution service of Vocus. Follow us on Twitter: @PRWeb

In today’s environment, it is becoming increasingly important for small businesses to make smart decisions about how they spend their marketing dollars

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced new analytics reports for measuring results from news releases distributed through its service.

“These new reporting enhancements are all about helping our customers better understand what happens once their news release has been published on PRWeb,” said Jiyan Wei, director of Product Management for PRWeb. “They will now be provided with a much better sense for where it is sent, where it appears and most importantly, what people are doing once they read the news release.”

The new advanced analytics will be provided to all customers at all news release distribution levels moving forward and will include the following:

Media Deliveries – Each PRWeb news release is categorized and sent directly to thousands of relevant journalists and media outlets through e-mail, RSS and a direct Associated Press (AP) feed. The media deliveries report will present a detailed list of the specific media outlets where the PRWeb news release was distributed.

Online Pick-Up – Once it has been published on PRWeb, the news release will be syndicated on various Web sites like Yahoo! News and Topix. The online pick-up report, powered by Yahoo!’s BOSS (Build your Own Search Service) will show a listing of different Web sites where the PRWeb news release appeared.

Visitor Interaction – This report will show customers what visitors do once they view the news release. It will include click-through data, prints, forwards, PDF downloads and how many times visitors to the news release interact with the customer Web site, which is embedded within the PRWeb news release.

These new reports are part of a larger strategic initiative to help customers better evaluate the return-on-investment (ROI) from using PRWeb. They will be added to the existing reports that currently provide customers with information on impressions, reads and search engine statistics.    

“In today’s environment, it is becoming increasingly important for small businesses to make smart decisions about how they spend their marketing dollars,” added Wei. “Increased access to distribution data has been one of the top requests from customers in the past year and consequently, one of our top priorities.”

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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Frank Strong
PRWeb
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