PRWeb helps us help nonprofit and charitable organizations – which the public may never have heard of before – get the word out
Lanham, MD (PRWEB) August 4, 2010
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today the publication of a new case study on Auction Cause, a cause-marketing firm, that partners with corporations, celebrities and nonprofits to raise money through eBay auctions for charitable causes.
Los Angeles-based Auction Cause has used PRWeb for more than four years and the case study details how the firm leverages its online press release service to improve search results, fuel social media engagement and drive Web traffic to their site.
“PRWeb helps us help nonprofit and charitable organizations – which the public may never have heard of before – get the word out,” said Eric Gazin, president of Auction Cause in the case study. “By extension, consumers develop a favorable view of corporations and celebrities that give back to the community.”
Auction Cause has a unique e-commerce twist, based on the eBay platform, which complements its cause-related marketing, branding and fundraising events. The firm often partners with corporations and celebrities, to auction off items such as concert tickets and back stage passes, to raise funds for charitable events.
“Auction Cause has a unique story that combines philanthropy, with e-commerce and cause related marketing,” said Jiyan Wei, director of Product Management with PRWeb. “What’s especially compelling about this case study is how a marketing firm like Auction Cause, has been able to expand the range of services if offers, by virtue of using the PRWeb service.”
The complete Auction Cause case study can be read online at: http://bit.ly/akPhL9
About Auction Cause
Auction Cause is the leader in cause marketing campaigns, branding, and fundraising utilizing the eBay platform, generating more than 1 billion media impressions and counting. By integrating our clients' campaigns with social media outreach using Twitter, Facebook, blogs, viral videos, and more, Auction Cause is able to tap an even wider audience. The results are brand loyalty, nonprofit enthusiasm, and celebrity buzz - all while raising serious money for causes. For more information, please visit http://www.auctioncause.com.
About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 7,100 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.
###
We're here to help.
Call 1-866-640-6397
©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
