PRWeb Case Study: How One Small Business is Beating the Recession

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Small Business Entrepreneur Discovers Online News Releases to Drive E-Commerce Sales that Keep Customers Safe and Fashionable

The online news release distribution service of Vocus. Follow us on Twitter: @PRWeb

Every successful entrepreneur takes risks, but the fact that Barbara did so in the face of a recession -- and in the e-commerce space where she had very little experience, is especially compelling

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today it has published a new case study about one small business took its sales and marketing online and is beating the recession. Vedante, which sells fashionable super-reflective accessories for people and pets, transformed a bricks-and-mortar business plan into an e-commerce strategy and fueled sales with PRWeb.

Vedante founder and owner, Barbara Kantor, a 20-year veteran of the apparel industry where she mass marketed clothing to stores including Sears, Nordstrom and Saks Fifth Avenue, says she had “zero” experience in online marketing. Despite the odds, Kantor took to learning how to market online and says in the case study, “PRWeb has been a core part of my success.”

Kantor cites ease-of-use, customer service and results as the key reasons she’s remained a PRWeb customer for two and a half years. In terms of results, her business has performed exceptionally – her super-reflective accessories have been a hit in holiday gift guides and ranked as one of the best selling products in the outdoor gear category on In fact, her products sold so well, approached her about buying them directly.

“Barbara’s story is amazing and sharing her story offers insightful tips that small business owners everywhere will find valuable,” said Sophie Shiatis, vice president of E-Commerce for PRWeb. “Every successful entrepreneur takes risks, but the fact that Barbara did so in the face of a recession -- and in the e-commerce space where she had very little experience, is especially compelling.”

The complete case study can be read online at:

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,400 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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