Market research demonstrates that customers sometimes prefer information in one format over another - and PRWeb enables its customers to package and distribute their news in any format including text, audio and visual - and often all three
Lanham, MD (PRWEB) August 4, 2009
PRWeb, a Vocus, Inc. (NASDAQ: VOCS) company and leader in online news release distribution, today announced that it has been named a finalist by Search Engine Watch in its annual awards program. PRWeb was cited as a finalist in the "Best Integration of Search with Other Media" category based largely on the results Malibu Boats achieved using the service.
As a locally owned and operated business with a small marketing department, Malibu Boats turned to PRWeb's online news distribution service and its multimedia features to fuel its launch of a new product announcement. Within three days of the first PRWeb release, Malibu Boats saw its Web site traffic increase 30 percent with page views up 25 percent. In less than six months, the company had earned 30 news articles, and six months after the release went live, they were still receiving sales leads and media inquiries from the news release.
"Market research demonstrates that customers sometimes prefer information in one format over another - and PRWeb enables its customers to package and distribute their news in any format including text, audio and visual - and often all three," said Jiyan Wei, director of product management for PRWeb. "Malibu Boats consistently taps new PRWeb features, such as video, and integrates these into their news announcements to build awareness, drive Web site traffic and enhance their search engine visibility."
PRWeb has consistently led the market with innovative improvements and was the first online news distribution provider to integrate social media and multi-media channels into its service. For example, PRWeb was the first major newswire to allow customers to embed YouTube videos directly into online news releases. More recently PRWeb and has recently added options to include "ShareThis" for social bookmarking and "TweetIt" which allows customers to pre-schedule posts to Twitter to coincide with the timing of their news release publication.
Winners will be announced at the Search Engine Strategies conference in San Jose, which is being hosted August 10-14. PRWeb will be exhibiting at the SES conference - visit us in booth #117. Read more on how Malibu Boats used PRWeb to supplement marketing efforts.
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb, located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used more than 3,700 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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