The old practice of writing a press release and sending it out to reporters is quickly becoming the least important reason to write one
Lanham, MD (PRWEB) March 10, 2010
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced it will host a live seminar in New York City titled, “SEO and Marketing Secrets to Drive Web site Traffic.”
The event will feature speakers Randy Aimone and Harry Brooks. Aimone is the founder of Aim One Marketing and Duct Tape Marketing’s first authorized tiny business coach in NY. Brooks is the president and CEO of Search First Internet Marketing and has consulted with over 6,000 businesses on search marketing strategy.
The seminar, aimed at small business owners, and search marketing professionals, will teach participants how to take online news release campaigns to the next level by creating a marketing plan and learning search engine optimization (SEO) techniques to drive traffic to your Web site.
“The old practice of writing a press release and sending it out to reporters is quickly becoming the least important reason to write one,” said Aimone. “A better reason to write one, especially for small businesses, is for the ‘public’ in public relations – to reach your customers directly, drive traffic to your Web site and produce better search engine results for your company.”
Specifically the event will cover how to:
- Develop and execute a strategic marketing plan in 7 steps
- Identify the top variables that affect search engine rankings
- Write online news releases that can help you achieve higher visibility
- Optimize your online news release
- Measure results of your campaign – whether your goal is to build awareness, increase web site traffic, generate sales leads or sell products online
Where: Hilton Times Square, 234 West 42nd Street, New York, NY 10036 (212) 840-8222
When: Monday, March 22, 2010, 10 a.m. to 4 p.m.
Cost: $129 per person
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,400 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.