How to Use Online News Releases to Reach Customers and Prospects

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Vocus and PRWeb Present a Free, One-hour Webinar with Experts Who Will Share Tips and Techniques on Using Online News Release Distribution for Social Media

A leading online news distribution service.

People search for news and information through different channels

Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, and PRWeb, Vocus' leading online news distribution service, today announced they will host a free Webinar titled, "How to Use Online News Releases to Drive Social Media Campaigns."

The event will feature Ed Adams, public affairs manager with E.I. du Pont de Nemours and Company, Inc. (DuPont) and Harry Brooks, owner, Search First Internet Marketing, who will both share ways you can tap online news release distribution to drive social media campaigns and reach your prospects.

The one-hour Webinar, aimed at public relations, social media and SEO marketing professionals, will be held on Tuesday, August 18, 2009 at 2:00 p.m. EDT. Attendees of this even will also learn how to:

  •     Build an effective social news release
  •     Leverage RSS feeds and blogs to deliver your news to customers and prospects
  •     Use your news to drive traffic to your website
  •     Optimize news using images and video to push it to the top of search engines
  •     Share your news through Twitter

To register, or for more information, please click on the following link: http://tinyurl.com/mlkdv2

"People search for news and information through different channels," said Sophie Shiatis, vice president of e-commerce for PRWeb. "Online news release distribution is fast becoming an important way to appropriately reach out to audiences seeking information in social media channels - the added benefit is that when those audiences act on your news, or choose to share it with others in their social media circle, this also helps to boost search engine rankings and to reach customers and prospects with your news."

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used more than 3,700 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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Frank Strong
PRWeb
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