Our goal is to continue to bring innovations to market that increase the online visibility of our customer's news releases
Lanham, MD (Vocus) April 14, 2008
PRWeb, the leading online news distribution service and a Vocus (NASDAQ: VOCS) company, today announced the availability of new features for its online press release distribution service. PRWeb customers will now be able to more easily upload their press releases, specify a specific distribution time and increase the SEO value of images to enhance the visibility of customer's news.
•Enhanced Controls to Simplify the Uploading of Press Releases -- The console now features a draft mode allowing users to save and view a draft press release at any stage prior to submitting it for distribution.
•ALT Tags in Images to Enhance Search Engine Optimization -- ALT tags in images within the press release help the images rank higher in search results. PRWeb users can also edit the ALT tags associated with images using keywords to further enhance visibility.
•Priority Distribution to Guarantee Release within One Hour -- For the first time, PRWeb users can select the specific time when their press release will be distributed. In addition, users will have the option of selecting priority distribution to guarantee their release is sent immediately to the PRWeb editorial team and distributed within one hour of receipt.
"Our goal is to continue to bring innovations to market that increase the online visibility of our customer's news releases," said Bill Wagner, chief marketing officer of Vocus, Inc. "These latest features are designed to further simplify the upload process and enhance the release for search engines."
The PRWeb platform offers direct-to-consumer distribution, search engine optimization, embedded video and podcasts. Press releases are indexed by major search engines, published on high-traffic news sites like Yahoo! News and Topix, distributed through more than two million RSS feeds and delivered to tens of thousands of opt-in email subscribers.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,400 organizations worldwide and is available in five languages. Vocus is based in Lanham, Md. with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.