Seattle, WA (PRWEB) July 30, 2008
Local Marketers, a three-year-old start-up that is revolutionizing the online marketing industry with its pay-per- contact model, today announced a series of changes that solidify its leadership position in the marketplace. The company provides an innovative technology approach designed to help small- and medium-sized advertisers track return on investment for every digital ad dollar they spend.
Change at the Top:
The company has chosen Walter (Wally) Boos, a seasoned and successful technology executive, as its next CEO. Trained as a CPA and a veteran of IBM's vaunted sales organization, Boos, 55, has also served as president of SchoolKiT, an educational software company. Prior to that he was President of the U.S. subsidiary of Content Technologies, Ltd., a developer of e-mail security software.
Assuming Risk for Clients:
"Imagine if a small/medium sized business could place an ad in the yellow pages for free - and then only paid for phone calls or emails they received as a direct result of the ad? That's the service we provide in the internet advertising environment," said Boos. "This is an innovative risk model that definitely helps level the playing field for small- and medium-sized advertisers, and it's helping drive the shift from print to Internet advertising."
New Head of Business Development:
Boos succeeds Local Marketers' Founder, Mitch Brandow, who is also Local Marketers' Chairman and Vice President of Business Development. One of Brandow's core responsibilities will be attracting more medium-sized corporate clients.
"We see a very elastic, fluid and fast-growing online advertising marketplace," explained Brandow, "and we think we can triple our already significant client base within a year. Local Marketers has always been dynamic and on the digital cutting-edge - I'm determined to keep us there."
Fresh Venture Funding:
In order to remain ahead of its rivals, Local Marketers also reported that it has raised $4.1 million in Series A2 funding from the Seattle-based Madrona Venture Group, - which specializes in innovative early-stage technology companies in the Pacific Northwest. Local Marketers has raised a total of $5.1 million since 2006.
"We're obviously big believers in Wally, Mitch and the entire Local Marketers team," said Paul Goodrich, Managing Director at Madrona and a member of Local Marketers' Board of Directors. "We believe they will build an even better product and reach even more clients over the next few quarters. They already have unbelievable traction in the marketplace, which is very encouraging."
Rounding out the Local Marketers Board of Directors is Sally McKenzie, an at-large member. A former marketing executive at Classmates.com, McKenzie also held top management positions at Expedia and Eddie Bauer.
Dynamic Google Partnership:
In addition to a new CEO and fresh funding, Local Marketers recently forged a close partnership with Google in which it became a select and authorized Google AdWords re-seller in the U.S. The deal was finalized in June and promises tremendous upside for Local Marketers, which is moving into a new and expanded headquarters in downtown Seattle next month.
For more information, please visit http://www.localmarketers.com.