Burlington, VT (PRWEB) September 22, 2008
Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced it received an "Automobile Standard of Excellence" 2008 WebAward from the Web Marketing Association. Dealer.com's SmartSite™ for its client Park Avenue BMW (http://www.parkavebmw.com) was entered into the prestigious international competition that honors outstanding achievement in website development. More than 2,400 sites from 45 countries in 96 industry categories were judged in this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
"This is another great example from our award winning design and production team at Dealer.com. We continue to lead the website market with award winning designs that deliver the most sales possible," said Ryan Dun, Dealer.com's Creative Director.
"Working with Dealer.com was an absolute pleasure; in addition to designing a great looking website they really understand how to generate leads. Our leads are up over 30% within the first 90 days and the average visitor is staying on our website three times longer than our previous site," said Michael Najdzin, Vice President of the Park Avenue Auto Group. "Prior to switching to Dealer.com we averaged 70 Internet sales per month for BMW & Acura. Last month we sold over 100 and the best part is 80% were organically generated by the website!"
Park Avenue BMW (http://www.parkavebmw.com) was designed to attract serious car shoppers and keep them engaged. The award-winning website provides customers with all the tools and research needed to make an educational decision about buying a car. Additionally, Dealer.com incorporated numerous calls to action in the design, so as the customer navigates through the site, they are encouraged to click on links that open forms so they can enter contact information. Dealer.com and Park Avenue BMW also incorporated sophisticated search engine optimization and marketing techniques so consumers searching for specific car makes and models can be linked directly to the inventory on the Park Avenue BMW web site.
The Web Marketing Association is the producer of the WebAward Competition. Now in its 12th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. More information about the WMA and the WebAwards can be found at http://www.webaward.org.
Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers NADA award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. For the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly's Dealers' Choice Awards.
Dealer.com's suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers' online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.
For more information, please visit http://www.dealer.com or call 888-894-8989.