Santa Monica, California (PRWEB) September 25, 2008
As the role of a company's website in a business-to-business sale continues to grow and expand, buyer satisfaction with these websites remains extremely low. B-to-B online marketing firm Tatum Marketing has set out to do something about it. For a limited time, a limited number of business-to-business website owners can get a free homepage analysis that includes a minimum of three actions the company can take to increase website performance.
"B-to-B buyers tell researchers that vendors' websites play a major role in their decision to buy a product or service," said Susan Pascal Tatum, co-founder and President of Tatum Marketing. "Yet surprisingly few B-to-B websites are optimized to play that role well. We decided to do something to turn website owners' attention to performance criteria such as how well a site attracts and engages the right visitors and helps convert them into qualified prospects or customers."
To qualify for a free homepage evaluation, websites must support the sale of a product or service to other businesses - not directly to consumers.
Asked how Tatum Marketing can offer such a promotion, Susan Tatum replied "Our B-to-B website performance experts have worked with and studied so many business-to-business websites we now have an instinctive knowledge of what changes are likely to increase visitor retention and conversion. We're applying best practices developed with years of experience and while our clients are reaping most of the benefits, we decided to share some of the knowledge with others."
Interested website owners can request a free evaluation at http://www.tatummarketing.com/offer/prwebsite.html.
About Tatum Marketing
Tatum Marketing is a global online marketing firm specializing in software, information technology and other business-to-business clients. The company provides business website development, traffic generation, search engine optimization, pay-per-click and other online advertising, and conversion optimization services. Its co-founders have over two and one-half decades of experience in B-to-B marketing and technology. For more information visit http://www.tatummarketing.com.