They are amazed to discover that they can manage a full range of direct marketing tests using a web based system
Portsmouth, NH (Vocus) September 30, 2008
Predictive marketing experts Loyalty Builders today announced that they will be exhibiting in the Online Marketing Solutions Pavilion at the DMA08 Conference and Exhibition in Las Vegas. This annual DMA event is the largest direct marketing event in world with 12,000 attendees and more than 550 exhibitors. The convention will be held at the Las Vegas Convention Center and exhibits will be open October 12-14. Loyalty Builders will be exhibiting in booth 1537.
The Online Marketing Solutions Pavilion is a forum for companies showing the newest web based trends and technologies. Loyalty Builders will be showing its direct marketing SaaS, Longbow, which includes powerful mathematical marketing tools like predictive analytics and multivariate testing. Marketers can use Longbow without IT assistance to analyze customer transactions, create target lists, manage direct marketing campaigns, test and integrate with email and mail vendors.
“Marketers find Longbow extremely compelling,” said Scott McComsey, CMO at Loyalty Builders. “They are amazed to discover that they can manage a full range of direct marketing tests using a web based system”.
About Mathematical Marketing:
Mathematical Marketing is the process of marketing to existing customers based on a scientific understanding of how past customer behavior predicts future purchases. Key elements of the process include behavioral tracking, predictive analytics, behavioral targeting, testing, what-if analysis and results measurement.
New developments that enable Mathematical Marketing include software as a service delivery, visual math, faster algorithms and new test design methodology. Now that marketers have the ability to use these tools, more powerful techniques can be use to create more effective customer marketing campaigns.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of existing customers. Harnessing powerful predictive analytics, it allows a marketer to manage a full range of direct marketing tasks without IT assistance. Longbow’s targeting capabilities allow a marketer to move closer to true 1 to 1 marketing, targeting the right customer with the right offer at the right time.
About Loyalty Builders:
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.
For more information please visit http://www.longbowdirectmarketing.com .