Los Angeles, CA (Vocus) October 6, 2008
YMI Jeans presents their 5th annual fashion show & after-party tonight with host Aimee Teegarden of “Friday Night Lights." A performance by multi-talented duo Nina Sky helps YMI kick off LA Fashion week with this event at The Music Box Theatre to benefit The Los Angeles County Affiliate of Susan G. Komen for the Cure. Charlie Altuna and Jany Stanley productions, celebrity stylists and character of VH1’s “The Cho Show”, will be producing and styling the 1970’s concert themed runway show “Foxy Lady” featuring looks from the YMI Jeans Spring ’09 collection.
Celebrities anticipated to be present at the evening event are Kim Kardashian, Rumer Willis, Christina Milian, Kimberly Caldwell, Miss Universe Dayana Mendoza, and Miss USA Crystle Stewart.
This year, in support of Breast Cancer Awareness Month and to raise awareness of the prevalence of breast cancer among young teen women, YMI will make donations to Susan G.Komen in the name of every celebrity and performer in attendance. Each runway look will feature an exclusive “pink” accessory to further support the cause, and the show will finish with a special Komen tribute.
To support the debut of YMI’s Spring ‘09 collection and commitment to the cause, YMI has gathered the following personalities and companies to team for the evening's runway production: Ookisa Hair Thickening Systeme (an avid supporter of Susan B. Komen's Los Angeles County Affiliate); Charlie Altuna and Jany Stanley productions with the lead make-up artist and co-star of the VH1 The Cho Show; and John Stapleton of MAC Cosmetics.
VH1 will be on site to capture behind the scenes for the second season of "The Cho Show". DIRECTV and The 101 Network will join to celebrate the season premiere of Friday Night Lights Wednesday nights 9 PM ET/PT.
Location: The Music Box Theatre, 6126 Hollywood Blvd, LA 90028
Arrivals start at 7:30pm
SPONSORS: Ookisa Hair Thickening Systeme, DiIRECTV and The 101 Network, MAC Cosmetics, Nicole Paxson Cosmetics, NYX Cosmetics, POP Beauty Cosmetics, Too Faced Cosmetics, Boost Mobile, Dos Equis, IS Vodka
CHARITABLE PARTNERS: Komen Los Angeles County, Clothes off Our Back
For more information or to obtain press credentials contact Lee Everett (Lee @ launchpadpr.com) or Liz Gemmill (Liz @ Launchpadpr.com) LaunchPad PR (310) 397-4321