Internet marketing has become absolutely critical to our success in this web 2.0 world
Duluth, GA (Vocus) October 14, 2008
When the housing market was booming and gas prices were low, it was easy and fun spending hours driving house to house taking clients to look for a home. Now, with fewer buyers and higher prices at the pump the costs in terms of time, money and the environment are simply too high especially when there are alternatives to visiting every house while still getting a solid understanding of what is available in the market.
Today, most home buyers start their search on the web, but they are limited by the tools available and are not always successful at finding current listings and information, especially if they do not use a Real Estate Agent or Broker. But by starting with the right tools, home buyers can be more informed about available properties and help their agent better understand what they are looking for in a home.
"Internet marketing has become absolutely critical to our success in this web 2.0 world" says Matt Fagioli, Operating Broker at Diamond Dwellings Realty. "Perhaps the most important feature on our websites is the client search tools. If we don't give them that ability on our website, they will quickly go elsewhere. With Search Connect, we're able to keep customers connected to our websites longer because we're giving them exactly what they are looking for. That saves time and energy."
This week, softRealty.com released the next generation IDX Property Search Engine. This latest version of Search Connect continues to set the standard in the home buyer web property search experience. Now in addition to reviewing homes for sale listed with Multiple Listing Services across the country based on house size, location and price, and locating the homes on a map, home buyers can add more definition to their property search to find the home that best matches their needs.
This next generation of Search Connect allows home buyers to search for environmentally friendly energy efficient homes. Home buyers wanting to recycle a “fixer upper” can now quickly find them in the areas they want to live. Instead of getting in the car and driving to every house that meets their criteria, Home Buyers can take a virtual tour of many of the homes on their list without leaving their house.
These are just a few of the many search criteria now available to home buyers using the Search Connect IDX Property Search Engine that help limit the impact of thousands of house hunters on our environment. All of Search Connect’s many features help home buyers limit the number of miles and hours driving from house to house saving gas and time, and since Search Connect is Free to Agents and Brokers it saves a little green that way too.
About softRealty.com: we are a leading real estate software company dedicated to the improvement of the home buying experience by enriching the tools home buyers have to find a home and making those tools affordable for Real Estate Agents and Brokers to provide their clients. The innovative and enterprise quality software provided by softRealty.com is the most effective way for Real Estate Agents and Brokers to successfully provide their clients with market information and their expertise.