In the current economy in particular, companies are looking for ways to cut costs, but still remain competitive. Pay-Per-Interaction allows them to do both.
St. Louis (Vocus) October 14, 2008
GirlShopSpot.com, a shopping community site for women, announces an innovative seller pay model that surpasses other common pay-per-click versions. Pay-Per-Interaction™ (PPI) provides Shop Spot owners with a multi-dimensional sales and marketing tool that not only audits numerical results, but tracks the success rate of 11 individual customer touch points.
Christine Van Buskirk, founder and CEO of Girl Shop Spot states, "We believe Pay-Per-Interaction is the next step in formulating guaranteed ads where the advertiser doesn't pay unless they see real interaction and interest in that ad from real customers. And while not all interactions cost, all can be measured. The GSS PPI model provides shop owners with both paid and non-paid interaction metrics."
As an example, a GSS shop owner may upload six product photos, three sales coupons, two Must Haves, a seller bio, direct link to their website, and a Shop Talk topic onto their Shop Spot. What the seller will receive thereafter are daily and monthly snapshots of each specific interaction category along with the total number of interactions. These results that can be further dissected by the images, Must Haves, and Sale and Specials coupons and more, with a detailed summary of how many interactions per interaction.
Pricing starts for as little as $0.02 and each paid interaction can be set at a maximum amount that a seller chooses. GSS has no minimum requirement, so sellers are free to budget as needed. When all paid interactions have exceeded a budgeted amount for each month, a Shop Spot will become a free basic listing, until a new month has been started.
By utilizing all of the customer touch points available through their Shop Spot, sellers not only can record which sale or campaign is most effective, they can gauge product or service popularity, test market products/services and pricing, stimulate demand for stagnant inventory, minimize development costs, and create a two-way communication with customers and prospects. And with the PPI model, shop owners only pay for very specific interactions.
“We believe that there is a real need for a more comprehensive internet advertising pay structure,” says Jim Van Buskirk, CTO for Girl Shop Spot. “In the current economy in particular, companies are looking for ways to cut costs, but still remain competitive. Pay-Per-Interaction allows them to do both.”
For more information about Girl Shop Spot and Pay-Per-Interaction, please visit http://www.girlshopspot.com. A two-part interview with Christine Van Buskirk can also be accessed at http://www.girlshopspot.com/blog/interview.aspx.
GirlShopSpot.com is an online shopping resource for today’s modern woman created by a woman who, like many others, is a businessperson, wife, and mother. The site is designed to be an online one-stop resource for finding a range of products as well as local personal services from hair salons and spas to life coaches, to restaurants and bakeries, and much more. Most importantly, the site promotes the growth of cottage businesses by providing a well-designed, easy-to-use, technically sound, and affordable online marketing platform.