VillageHatShop.com Launches Sister Site in UK

VillageHatShop.com -- the #1 source for hats online -- launches a sister site in the United Kingdom. Ecommerce fulfillment to Europe will take place from its London facility.

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Getting to this point has taken a lot longer than anticipated and has been complicated, but we have every reason to believe that our basis for this expansion continues to be sound.

San Diego (PRWEB) October 22, 2008

The Village Hat Shop, twenty-eight year-old California-based retailer, operating stores in San Diego, Long Beach, and Sacramento as well as http://www.VillageHatShop.com -- the leading source for hats online -- has launched a sister site in the United Kingdom, http://www.HatsAndCaps.co.uk.

"We are thrilled to finally have everything in place at our London facility and to be fulfilling orders for our customers in the UK and Europe," said Village Hat Shop founder and president Fred Belinsky. "We are confident that our wide range of headwear, now specifically tailored for Europe and the UK, as well as our core mission of customer service will be very well received."

Although VillageHatShop.com has shipped abroad for years, rising freight costs and a USA inventory not entirely aimed at this hat-loving continent have been impediments to the desired and achievable growth in this market. The company felt that moving to the UK so as to be closer to the customer and opening a separate fulfillment center with a Euro-focused inventory would enable the merchant/customer relationship to flourish.

VillageHatShop.com veterans Bruce Zales and Jason Martin have relocated to London and are heading the new venture. "Finally", extols an exasperated but happy Zales. "Getting to this point has taken a lot longer than anticipated and has been complicated, but we have every reason to believe that our basis for this expansion continues to be sound."

Zales is also the lead designer for the company's major private-label brand Jaxon Hats -- http://www.JaxonHats.com -- possessing that rare combination of talents that encompass both business savvy and apparel design.

The Village Hat Shop and Village Hats UK are privately owned and have been led by the same management team since the company's inception in 1980.

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