Easy to follow instructions and a how-to video--both available at the Web site--demonstrate just how quick and easy preparing a Jennie-O Turkey Store® Oven Ready™ turkey can be.
Willmar, Minnesota (PRWEB) November 19, 2008 - Preparing a stress-
free Thanksgiving dinner has never been easier with help from Jennie-O Turkey Store and the Jennie-O Turkey Store® Oven Ready™ turkey--the first whole turkey that goes directly from freezer to oven to perfect with no thawing, no cleaning--and no worries. This is the Thanksgiving turkey for people seeking easy cooking instructions.
The Jennie-O Turkey Store® Oven Ready™ turkey trauma or triumph promotion helps consumers overcome common Thanksgiving dinner challenges to create a flawless meal. No need for "how to cook a turkey" recipes. This turkey's cook time starts when you remove it from the freezer and ends after cooking approximately three and one-half hours.
Visitors to the Web site can read others' turkey trauma stories as well as share their own, giving them the opportunity to learn from the mistakes of others while learning more about the benefits of the Jennie-O Turkey Store® Oven Ready™ turkey.
The Web site also features trauma videos, triumph stories and simple instructions on how to cook a Jennie-O Turkey Store® Oven Ready™ turkey to ensure triumph this Thanksgiving.
"Thanksgiving doesn't have to be stressful for those preparing the meal." said Cris Eide, director of retail marketing, Jennie-O Turkey Store. "Easy to follow instructions and a how-to video--both available at the Web site--demonstrate just how quick and easy preparing a Jennie-O Turkey Store® Oven Ready™ turkey can be."
Several holiday mishap stories were even brought to life in the form of trauma videos. View the Thanksgiving turkey videos at http://www.jennieo.com/promotions/OvenReadyTurkey/traumaVideos.aspx.
Visitors to the Web site can enter an instant-win sweepstakes by providing a valid e-mail address to win camcorders, MP3 players and movie gift cards. A grand prize drawing offers a chance to win a month of free groceries.
To learn more about easy Thanksgiving turkey recipes, go to the Jennie-O site.
About Jennie-O Turkey Store
Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly-owned subsidiary of Hormel Foods Corporation (NYSE: HRL) and one of the largest turkey processors and marketers in the world. Jennie-O Foods, Inc., acquired by Hormel Foods in 1986, was united with The Turkey Store Company in 2001 to create the industry-leading processor and marketer of traditional and value-added turkey products for the retail, foodservice and deli markets.
Offering an array of high quality fresh, frozen, refrigerated and deli turkey products, Jennie-O Turkey Store produces more than 1,300 items, distributing its products throughout the United States and 26 countries. With corporate offices in Willmar, Jennie-O Turkey Store currently employs 7,000 people throughout the United States. For additional information, visit the Jennie-O Turkey Store Web site at http://www.jennieo.com.
Hormel Foods Corporation
Julie Craven, 507-437-5345
Vice President of Corporate Communications
media @ hormel.com
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