RowFeeder Launches the First Social Media Monitoring Tool Built on Microsoft Excel: The End of “Copy and Paste” Social Media Analysis

RowFeeder (http://www.rowfeeder.com) has built the first social media monitoring and analytics solution that delivers raw data, charts, and reports directly to an Excel spreadsheet. With Microsoft Office installed on over 1 Billion computers, Excel is the de-facto business tool for analysis and reporting. However, businesses looking to monitor and measure social media have been forced to learn expensive new technologies or spend hours copying and pasting data into a spreadsheet.

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Seattle, WA (PRWEB) August 12, 2010

It is no secret that business investment in social media is growing. Nearly every week a new social media analytics tools launches to serve this growing market. Businesses have many options, but none bring social media analysis into the familiar Excel spreadsheet workflow. Social media monitoring tools are typically expensive and require users to spend time learning complex new technologies and workflows.

Many companies choose to do “copy and paste” social media analysis, manually aggregating data from a variety of social networks into a spreadsheet. This process takes hours and provides incomplete data, but is endured to keep reporting and analysis in the favored Excel workflow.

To solve this problem, RowFeeder created the first social media monitoring solution built on Excel. RowFeeder aims to be the easiest way to monitor and analyze social media with a simple interface to track activity and generate rich reports in Excel. RowFeeder’s Excel reports are not just CSV data files. Instead, RowFeeder builds native Excel files complete with raw data and pre-populated graphs for a range of use cases. Excel users can start crunching social media data without creating new workflows or learning complex new technologies. This saves time across the board while maintaining the preferred spreadsheet-based process for analysis and reporting.

With this approach, RowFeeder is able to provide affordable social media monitoring for businesses of all sizes. RowFeeder offers a free starter plan for limited data capture and options for enterprises and agencies capturing millions of posts per month. To get started with RowFeeder, new users can sign-up for free or request a demo at http://www.rowfeeder.com.

About RowFeeder:
RowFeeder makes social media monitoring and analysis easy for businesses of all sizes. Built on the familiar Excel workflow, users do not need a full-time commitment to start monitoring and analyzing social media data. RowFeeder is trusted by PR and marketing professionals, analysts, and businesses of all sizes. RowFeeder is a product created by Untitled Startup Inc., a Seattle-based social media technology company. For more information, visit http://www.rowfeeder.com or http://blog.rowfeeder.com.

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