Bold Software Provides Universities and Technical Schools with High-Touch Way to Manage Busiest Time of Year

Wichita, KS (PRWEB) August 26, 2010

Bold Software, a website communications provider that enables website owners and administrators to take control over online interactions, today shared details about helping customers in the education industry during its busiest time of year.

With a growing base of higher education institutions, technical schools and distance learning organizations, Bold Software provides live chat as a communications channel for prospective students as well as parents.

Bold Software President and CEO Steve Castro-Miller commented on the company’s relationships in the education market. “Educational institutions, like all organizations, are operating in a more competitive industry than ever today. Whether they are competing for a finite pool of students in a poor economy or trying to handle the plethora of students who want to retool their careers, live chat offerings like BoldChat have become an invaluable way to communicate with prospective students.” Castro-Miller continued, “Education organizations across the continent are leveraging our live chat offering to connect with students in way that students not only appreciate, but have come to expect.”

Potential Students Chat with Admissions Officers at Madison Media Institute
Madison Media Institute, a technical school that trains individuals for careers in entertainment media, has experienced a surge in applications as a result of the economy. Both young people as well as individuals looking to redirect their careers are turning to a school such as this, which provides practical skills in a way that a traditional university cannot.

“We’ve got four members of our admissions team handling chats and we see a higher conversion rate from chat versus other communications methods,” said Nile McKibben, Director of Admissions for Madison Media Institute. “We typically get about four to five percent of inquiries converted into actual enrollment, but that number doubles and nearly triples with live chat.”

Goodwin College Gets Proactive with Prospective Students
Eric Emet, Director of Community Relations at Goodwin College, sees the benefits of live chat, particularly through the college’s use of proactive chat. “Our goal is to make what we call a ‘warm transfer,’ which means the individual wants to move from a chat to having a more formal voice conversation with us here in the admissions office. We’ve found proactive chat to be really helpful with this. In fact, 8 out of 10 of our chat conversations result from proactive chat invitations that we issue to website visitors.”

To learn more, visit the BoldChat website and engage in a live chat with a product specialist 24 hours a day, 7 days a week.

About Bold Software:
Bold Software LLC, is a leading provider of world-class web communication tools designed to help businesses improve online support and increase sales. Using Bold Software’s live chat, click-to-call, email management, and active co-browsing tools, businesses can quickly and effectively engage visitors on their website. Bold Software sells a wide variety of competitively-priced products under the BoldChat, BoldCall, and BoldCCM brand names. Businesses of all sizes - from small proprietorships to large ecommerce enterprises – can provide more intelligent online customer interactions and close more sales using Bold Software solutions. The company is headquartered in Wichita, KS, with thousands of customers around the world including 3M, American Cancer Society, Corel, Dean & DeLuca, and ViewSonic. For more information about Bold Software, go to http://www.BoldSoft.com or call 1-866-753-9933.

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