New TrialPay Checkout Flow Increases Online Conversions by Ten Percent or More

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Optimized UI provides an enhanced user experience, better targeting of offers for the more than 10,000 registered merchants to turn free users into paying customers

"In the three years we've worked together, TrialPay has provided optimization strategies, creative implementations and redesigned user flows that continually improve campaign performance.” - Rick Griffiths, director of online marketing, AVG Technologies

TrialPay, the leading transactional marketing platform, has redesigned its checkout flow to help its 10,000 online merchant partners convert more of their free users into paying customers. The new checkout flow, which features significant UI enhancements and a more streamlined design, is already proving effective: extensive A/B testing showed that the redesign can increase conversions by 10-15 percent and greatly improves the user experience.

New features of the redesigned checkout flow include:

  • A custom-designed header for each merchant for a more integrated branding experience
  • An animated video tutorial to educate consumers on the "get it free" model
  • A “money saved” counter that uses social buying influences to encourage users to join a growing group of savvy shoppers
  • Highlighted offer categories that let users easily select targeted advertising offers based on their shopping needs.

This redesign comes as the four-year-old company reaches 80 million users. Since 2006, TrialPay has provided 80 million online shoppers with compelling ways to pay through the industry’s first transactional marketing platform.

“It’s been exciting to watch TrialPay transform from a small operation working with a handful of premier software companies into a global business that has signed up more than 10,000 online companies,” said Johnson Ma, director of business development at TrialPay since 2007. “Our new-and-improved checkout flow represents the culmination of nearly a year of work and refinement, but more importantly, it exemplifies TrialPay’s focus on improving user interaction and boosting revenues for all of our merchants.”

TrialPay increases revenues for its partners by pairing online shoppers with targeted offers at every stage of the purchase process. The company continually tests and optimizes its programs and features. With four years of trial-and-error under its belt, TrialPay has built a team of experts on best practices and proven strategies to increase conversions.

“AVG’s Internet security software is trusted by 110 million users worldwide—so it’s important for us to work with a company that can evolve and grow to meet the needs of our customers and the ever-changing nature of e-commerce,” said Rick Griffiths, director of online marketing, AVG Technologies. "In the three years we've worked together, TrialPay has provided optimization strategies, creative implementations and redesigned user flows that continually improve campaign performance.”

About TrialPay

TrialPay makes merchants more money by presenting their online consumers with relevant promotions before, during and after transactions. TrialPay’s transactional marketing platform uses the efficiencies of the Web to pair online shoppers with ideal offers at every stage of the purchase process. With TrialPay, everyone wins: shoppers get a free product or virtual currency with every purchase, advertisers acquire new customers on a pay-for-performance basis and most importantly, online stores make more sales from their current traffic.

TrialPay works with name-brand companies across many industries, including software, social apps, retail, online services, e-books and more. In four years, TrialPay has provided 80 million registered users with compelling payment and promotions options at more than 10,000 sites including Facebook, Gap, AVG and Playfish. TrialPay holds key patents spanning alternative payment methods for products, services and virtual goods sold online. For more information, please visit http://www.trialpay.com.

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Meredith Obendorfer
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