London, UK (PRWEB) November 25, 2010
Square Zero, the UK’s top 3D Production and Hologram creation company was tapped by Musion Systems and the charitable Dallaglio Foundation to provide crucial holographic and post production services for the star-studded cancer-research benefit, 8Rocks. The Foundation’s spectacular 8Rocks party exceeded all expectations, raising £880,000 for Cancer Research UK on a night filled with breathtaking entertainment and incredible fundraising achievements.
Square Zero was tasked with taking Musion’s live footage of several of the event’s stars and transforming that raw footage into 3D holograms that would appear at the gala. Those who received the holographic treatment include Gary Lineker, Chris Evans, Lemar plus musical superstars JLS and Alexandra Burke, both of whom performed in virtual form before Burke took the stage live in person to perform three of her biggest hits to finish off the evening. Kristin Hallenga, a 25-year-old who has battled cancer, was also represented in holographic form and delivered a stirring inspirational speech to the attendees.
Square Zero handled all of the post production for the hologram creation process, as well as designing all of the 3D Holographic logos for the event itself.
“We were honoured to be involved with such a renown event, and are glad to have been able to do our part to give back and support cancer research,” said Square Zero’s Managing Director, Vicky Godfrey. “We’re always delighted to work with Musion Systems and look forward to working more with the Dallaglio Foundation on events in the future.”
About Square Zero
Square Zero specialises in 3D production, live holograms, live action and animation music promos, and virtual reality technology. Credits include the ‘Nothing is Impossible’ holograms for the 20th Saatchi & Saatchi New Directors’ Showcase at Cannes Lions 2010, the Frank Sinatra Hologram for Simon Cowell’s 50th birthday party, 3D stereoscopic content for Burberry’s London Fashion Week show and a Vauxhall Astra interactive commercial for TRO. Square Zero has also recently won a Gold IVCA Award in the External Interactive Media category, for their groundbreaking work on the launch of the new Vauxhall Astra – a 360 degree Virtual Reality Experience and interactive viral campaign.
# # #