Internet Use and Online Shopping on the up over Christmas

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A dramatic 86% of UK consumers logged onto the internet over Christmas day and Boxing day this year, an increase of over 10% when compared with figures from 2009.

The recent results from leading digital market research specialists eDigitalResearch also found that 22% of online users accessed the internet via their smart devices, confirming the increased popularity and importance of mobile commerce for retailers in the coming months as consumer behavior continues to change.

An impressive 30% of online consumers used the internet to shop online on Boxing Day as adverse weather conditions and Sunday trading regulations affected turnout on the high street. A staggering 62% of online consumers shopped for sale items and discounted products across the two days. A fifth of all consumers surveyed also planned to spend more in the after Christmas sales in the lead up to the New Year, given the impending rise in VAT.

Chris Russell, founding Director at eDigitalResearch comments, “It is unsurprising that internet use over this festive period increased. Given the imminent January VAT hike and unpredictable weather conditions this year, retailers began ‘after Christmas’ sales earlier online than in stores, enticing shoppers to log on and shop for discounts.

We would expect this figure to increase further in 2011, as internet use and particularly mobile shopping is predicted to grow in popularity as people take advantage of the 24/7 nature that online shopping affords them. Our research already indicates that over the course of Boxing day online shopping was more popular than social media sites.”

For further information, contact Lisa Boncyzk +44 (0)1489 772 920 or email lisa(dot)boncyzk(at)edigitalresearch(dot)com

About eDigitalResearch
eDigitalResearch is a leading provider of digital market research, enabling customers to make critical business decisions with the benefit of comprehensive consumer insight and informed direction. eDigitalResearch possesses a unique combination of research expertise, marketing background, web technology and knowledge of the cross-channel consumer. As well as providing invaluable research data, the modules of its fully integrated research system - ratings, surveys, panels, communities and forums - can combine to provide holistic analytics and essential market-leading insight. This gives its clients the power, confidence and backup to make crucial decisions on key aspects of their business including product range, marketing, customer service, supply chain, even basic positioning. For further information, please visit:


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Lisa Bonczyk
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