Kazaam's media plan worked across display, email, search, and mobile channels to achieve over 25% brand share of voice, and more than doubled industry performance metrics for the year.
Newtown, PA (PRWEB) January 20, 2011
Kazaam Interactive, a digital marketing agency based in Bucks County, PA, has been named “2010 Advertiser of the Year”, by eHealthcare Solutions, a premium advertising sales network serving approximately 100 million ads per month to over 7.5 million unique users. With online ad spending continuing to experience double-digit growth, Kazaam has well-positioned itself with the talent, resources and processes necessary to bring top-notch digital advertising programs to its clients. And it has paid off.
Tom Marotta, President and CEO of Kazaam, proudly describes the agency's unique approach – “Our team brings unparalleled passion and innovation that sets our advertising services far above other agencies in this space. It’s not just about putting forth a good effort out of the gate – but it’s almost a pathological obsession with the ongoing effort to attain the best possible results for our clients. We are constantly and rapidly optimizing the creative, the right mix of ad networks, and the targeting of the most effective channels for each of our advertising programs.”
Kazaam's proven approach was recognized as the "best all-around campaign for optimal use of creatives, reach, and placement variety" by EHS in this award.
In only its fourth year of business, Kazaam has already built a strong reputation and track record for results, working with some of the world’s most recognizable brands. They are proud of the results they have delivered to their clients – and humbly accept the recognition of their efforts with this prestigious award. Andy DelQuadro, Digital Media Planner, accepted the award on behalf of Kazaam and describes his mission for Kazaam’s Media department. “A balanced media buy, reaching across all necessary channels, allows you to analyze different mediums and find what channels work best for your target audience. From there, refining the media buy will improve results on an ongoing basis. Continually staying up on new forms of digital communication and incorporating them into your plan keeps your brand ahead of the curve - and often limits the amount of competition you will face.”
T.J. Stevens, VP of Strategic Services for Kazaam, explains the results delivered in its advertising programs throughout the year. “Digital media is more than serving impressions or achieving clicks. It is about engaging customers across multiple channels in a relevant, non-intrusive way. These fundamentals have raised the bar for Kazaam's campaigns, with virtually every digital media initiative meeting or exceeding industry benchmarks for click-through, interaction, open, and conversion rates. In its largest multi-million dollar campaign of 2010, Kazaam's media plan worked across display, email, search, and mobile channels to achieve over 25% brand share of voice, and more than doubled industry performance metrics for the year. Publishers noted throughout the campaign that it was hard to visit any category-relevant site without seeing a Kazaam ad.”
Looking ahead, Kazaam Interactive plans to continue strengthening its Digital Advertising program offering with the application of even more tools and analytics to help manage campaigns in real-time – as well as additional creative talent and industry expertise in advertising media. Stevens explains, “Media is an integral part of our larger digital marketing efforts - our media planners, producers, creative teams, and strategists all work in unison to ensure we are reaching the right customers with the right message. Kazaam will be enhancing this model in 2011 with the addition of new publisher networks, ad serving technologies, and campaign dashboards to ensure the team has access to the latest tools and most insightful data.”
About Kazaam Interactive
Kazaam Interactive is one of the fastest growing digital agencies on the East Coast – providing digital marketing solutions and services to a variety of clients including Johnson & Johnson, GlaxoSmithKline, Pfizer, Eisai, Lansinoh, Insight Pharmaceuticals, and many others. Kazaam Interactive also provides strategy and solution delivery services for other agencies around the world – partnering to deliver innovative interactive solutions for global brands.
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