Chicago Clothier Mark Shale and Celebrity Designer Maria Pinto Hire Tom, Dick & Harry for Brand Makeover

Celebrity fashion designer, Maria Pinto, whose clients include Michelle Obama and Oprah Winfrey, has joined forces with luxury Chicago clothier, Mark Shale, and the two will move forward with an integrated marketing effort from Chicago ad agency,Tom, Dick & Harry.

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Chicago, IL (PRWEB) February 27, 2011

On the heels of Monday’s announcement that award winning fashion designer, Maria Pinto, has joined them as creative director for women's fashions, retailer Mark Shale has awarded its digital, branding, print and PR duties to Chicago agency, Tom, Dick & Harry.

A multi-agency competition late last year was winnowed to two finalists. TDH was awarded the business after “demonstrating a keen understanding of our brand as well as what is needed to leverage our new relationship with Maria Pinto,” said Scott Baskin, Mark Shale’s CEO.

Initial duties include a complete web site revamp to reflect the new brand direction for the largest, Chicago-based luxury men's and women's fashion retailer.

TDH Creative Partner, David Yang, said “We are honored to be working for a brand with such a substantial Chicago history but also with such a forward looking mission. We will try to capture that notion in everything we do.”

“TDH demonstrated the creative sensitivity that we feel is necessary to adequately communicate what Mark Shale will be all about,” said Ms. Pinto who sees her role as curator of a Mark Shale look.

Ms. Pinto’s designs have been worn by Michelle Obama, Oprah Winfrey and many other prominent Chicagoans.

About Tom, Dick & Harry

Tom, Dick & Harry, (TDH) is an advertising, PR, digital and brand experience agency located in Chicago, Illinois. Just nine years old, the agency has quickly increased its visibility in the agency world, thanks to its winning work for clients such as Fox Sports’ Big Ten TV Network, Stubb’s Bar-BQ Sauce, RiceWorks Gourmet Rice Chips, Bally Total Fitness, Canyon Ranch, The Evangelical Lutheran Church in America, Follett Book Stores, Discover Card, Shure Microphones, The National PTA and others.

About Mark Shale

Mark Shale is the largest luxury men's and women's fashion retailer headquartered in Chicago with a history that spans more than 80 years. In 1929 Al Baskin opened his first store in Joliet, Illinois. It was a business built on a simple promise: to bring together the best in men's and women's clothing from around the world, with a level of personal service that made his customers feel special. Since then, Mark Shale has emerged as the leader in luxury clothing retailing focusing not only on its clothes but also its people, beautiful stores and exceptional customer service. Currently, Mark Shale operates three stores in Chicago's most affluent shopping destinations; Oakbrook Center, Northbrook Court and its flagship store in Chicago at the 900 North Michigan Shops.

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