Hangover Prevention Supplement Touted as Natural Alternative to Potassium Iodide for Nuclear Fallout

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Natural chelator given to victims of Armenian earthquake, Russian nuclear accidents

A popular hangover prevention supplement may be a safe and effective alternative to potassium iodide for people scrambling to protect themselves from radioactive fallout from Japan's crippled nuclear power plants.

The supplement, Cheerz® IntelliShot™ and iTabs™, acts as a natural "chelating agent," removing heavy metals including radiation, from the body. Approved for sale as a nutritional supplement by the FDA, the product is recommended by M.D.s, including a liver specialist, to help prevent morning after hangover and "Asian glow" by chelating acetaldehyde, alcohol's most toxic metabolite.

Counterfeit drug makers are preying on the public's fears and infusing the market with fake potassium iodide pills. Health experts say KI also has side effects, and is not recommended for pregnant women or allergy sufferers.

"Side effects of using the iodide pills can include rashes, nausea and diarrhea, and some people may be allergic," according to Dr. Eric Frykman of the Department of Public Health in Riverside County, Calif.

"KI can leave a metallic taste in the mouth, sore gums, nausea and vomiting," said Dr. Arch Carson of The University of Texas School of Public Health. "People can also get mild skin rashes if they take potassium iodide over long periods of time," he said.

The Cheerz supplement is based on succinic acid, a key dicarboxylic acid in the Krebs cycle. Originally extracted from the fossilized resin of 40 million year old Baltic pine trees, succinic acid has been a popular natural protectant against radiation, infections, alcohol, and other toxins in Europe for centuries. The product also includes N-acetyl cysteine, to speed up the oxidation cycle, and Milk Thistle Extract (silymarin), shown to protect against toxins and substances harmful to the liver and other cells in the body and brain.

Dirk P. Slaker, M.D., a San Diego, Calif. gastroenterologist and hepatologist, says, "As a supplement the Cheerz product has significant beneficial biological effects in assisting the liver in the metabolism of alcohol, and is remarkably effective in reducing the symptomatic effects of alcohol toxicity with responsible social use."

In 1988, the Russian Academy of Sciences distributed the supplement to victims of the Spitak earthquake that killed at least 25,000 people in Armenia, then part of the Soviet Union. In 1993, it was given to victims of a chemical nuclear accident in Tomsk, Siberia, that exposed residents to dangerous radiation levels.

Subsequent studies by the Institute of Theoretical and Experimental Biophysics of the Russian Academy of Sciences found that the supplement reduced the incidence of spontaneously occurring tumors and extended the lifespan of laboratory animals injected with a variety of toxins.

The company, Cheerz USA, recommends a serving size of 3 tablets, or one liquid shot, two times a day. For more information, log on to: http://www.CheerzHangover.com.

Press Contact:
Samantha White


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