Leading Instructional Designer Tracy Bissette and Weejee Media Create Social Learning and e-Learning Venture

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Social Learning and e-Learning

Our goal is to continue to design e-learning programs that learners actually want to take and to do so in cost-effective ways. By its nature, social learning makes that goal easier to achieve.

Durham, NC (Vocus/PRWEB) January 18, 2011

Tracy Bissette, a leading instructional designer based in North Carolina’s Research Triangle Park, and Weejee Media, LLC, a provider of comprehensive social media programs for corporations and non-profits, have announced the formation of WeejeeLearning, LLC, an e-learning design and development company that offers social learning solutions as well as formal and instructor-led training solutions. Recognizing the growing demand for integrating social tools into traditional e-learning workflows, WeejeeLearning was formed to provide organizations with innovative course designs for more effective learning.

“Knowledge is constructed one layer at a time,” says Bissette, award-winning instructional designer and North Carolina native whose clients include Cisco Systems, Quintiles, GlaxoSmithKline, and Shell Oil. “We’re seeing that when structured learning is paired with social learning, layers are put in place that can create quicker and longer-lasting transfers of knowledge.”

Social learning is based on the principals of social learning theory, which suggests learning occurs through the observation of social factors within a person’s environment. The application of social learning theory can be greatly facilitated by the recent proliferation of online social networks and tools.

“When we participate in social media, rarely are we not learning,” says Ian Huckabee, president of Weejee Media, LLC. “The advances we’re seeing in communications and new media are evolutionary. Social media, whether main stream or behind a company’s firewall, offer moments of engagement that are proving to be some of the strongest opportunities to impart knowledge.”

The impact of social learning is not lost on many corporations and institutions of higher learning. The recent purchase by Blackboard, a leading provider of learning management systems to colleges and universities, of Wimba and Elluminate, companies that provide social and collaboration tools for learning, demonstrates the movement toward social learning that the next wave of students entering the workforce will best respond to in post-ed training environments.

“We’re having a lot of fun right now,” says Huckabee. “The tools to implement social learning theory have finally caught up with the theory, and so we’re enjoying integrating them into simulations, 3D virtual environments, games and other established learning environments, as well as creating new environments.”

“E-learning doesn’t have to be expensive to be effective,” says Bissette. “Our goal is to continue to design e-learning programs that learners actually want to take and to do so in cost-effective ways. By its nature, social learning makes that goal easier to achieve.”

About Weejee Media, LLC: Weejee Media, LLC is a Web strategy company that helps organizations gain greater visibility and conversions online through site development, social media and comprehensive online marketing programs.

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