We Give Books and Jumpstart’s Read for the Record to Set New Digital Reading Record

We Give Books, the digital reading initiative from the Pearson Foundation and the Penguin Group, today announced new support for Jumpstart’s Read for the Record, a national campaign that raises awareness about the importance of early literacy by annually engaging adults and children in setting a new world reading record.

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New York, NY (PRWEB) October 06, 2011

We Give Books, the digital reading initiative from the Pearson Foundation and the Penguin Group, today announced new support for Jumpstart’s Read for the Record, a national campaign that raises awareness about the importance of early literacy by annually engaging adults and children in setting a new world reading record. Today, We Give Books is offering new ways take part in the reading event – including an all-new digital reading record – and a new campaign to give thousands of books to children in need across the country.

We Give Books makes it possible for anyone with access to the Internet to read Llama Llama Red Pajama by Anna Dewdney, the official book of this year’s Jumpstart’s Read for the Record campaign, for free. All readers of the digital book will be counted today as part of the new record for the most people reading a digital book on a single day. Results of this new record will be available immediately at We Give Books. Also, for each digital book read at We Give Books, the Pearson Foundation will donate a new printed book to classrooms in Jumpstart’s program. These books will be distributed throughout 2011 and 2012.

As part of Jumpstart’s Read for the Record, We Give Books is also offering new ways to read. The campaign book, Llama Llama Red Pajama, is available online not only for computers, but for tablets and mobile devices, as well as in audio versions downloadable in both English (read by author and illustrator Anna Dewdney) and Spanish. Additionally, a video version in American Sign Language performed by renowned American Sign Language stand-up comedian Keith Wann is online. And a new partnership between Nokia and the Pearson Foundation makes available an interactive reading with Anna Dewdney, the capability to have an interactive reading session with someone in another location, and a Read for the Record downloadable app for Nokia mobile devices.

Presented in partnership with the Pearson Foundation, Jumpstart's Read for the Record campaign calls attention to the importance of early education and the long-term benefits of reading to children at an early age. Since 2006, more than seven million people have joined local Read for the Record reading celebrations; Jumpstart has raised more than $6 million to support their year-round work in preschools; and the Pearson Foundation has donated nearly one million books to local schools, libraries, and community organizations in conjunction with the annual campaign.

Jumpstart’s COO and interim CEO, Paul Leech, applauded the Pearson Foundation and We Give Books’ support of Jumpstart’s Read for the Record. “Jumpstart is thankful for the ongoing support and innovation shown by our partners at the Pearson Foundation and We Give Books,” he said. “It’s great to be able to offer the ability for people to read the book online for free. Providing this option will help us engage even more adults and children in Jumpstart’s Read for the Record and bring even broader awareness to the importance of early education.”

“Our goal for Jumpstart’s Read for the Record this year is to put more books in the hands and homes of children who need them,” said Pearson Foundation President and CEO Mark Nieker. “By making the campaign book, Llama Llama Red Pajama, available in many different ways and for free, we know we can help more children spark a lifelong love of reading.”

Visit http://www.wegivebooks.org/readfortherecord to learn more and to register for this year’s Read for the Record.

Media Contact:
Stacey Finkel, Pearson Foundation, Stacey(dot)finkel(at)pearsonfoundation(dot)org, 703.304.1377

About We Give Books
We Give Books is a philanthropic program from the Penguin Group and the Pearson Foundation that helps children become lifelong readers and givers. Together, the Penguin Group and the Pearson Foundation support literacy through programs that engage entire communities. Working around the world through programs like Booktime, We Give Books, and Jumpstart’s Read for the Record, Penguin and the Pearson Foundation have touched millions of lives in thousands of communities. To learn more about the We Give Books program and its nonprofit partners, go to http://www.wegivebooks.org.

About Jumpstart’s Read for the Record
Jumpstart is a national early education organization that helps children develop the language and literacy skills they need for school, setting them on a path to close the achievement gap before it is too late. Read for the Record allows Americans to demand that all children receive the quality early education they deserve. For more information on Jumpstart and Read for the Record, visit http://www.jstart.org.

About the Pearson Foundation
The Pearson Foundation, a 501(c) (3) nonprofit, extends Pearson’s commitment to education by partnering with leading nonprofit, civic, and business organizations to provide financial, organizational, and publishing assistance across the globe. The foundation aims to make a difference by sponsoring innovative educational programs and extending its educational expertise to help in classrooms and in local communities. More information on the Pearson Foundation can be found at http://www.pearsonfoundation.org.

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